A Call to Action: Addressing the Crisis of Sexual Harassment in Retail
As new research unveils the pervasive culture of workplace sexual harassment in the retail sector, it's evident we must urgently address this issue with a multifaceted best practice approach grounded in the latest policy research and Respect@Work legislative reform. The retail industry, which employs a significant portion of Australia's workforce, including a large number of young women, has long been plagued by the normalisation of sexual harassment. The latest findings from the University of Sydney, led by Professors Rae Cooper and Elizabeth Hill, reveal the depth and severity of this problem, highlighting the critical need for systemic change.
The Scope of the Problem
The study, aptly titled "Just Another Day in Retail," paints a stark picture of the retail environment. It found that sexual harassment is not only common, but also normalised, with 48% of women and 25% of men working in the retail sector reporting experiences of harassment in the past five years. Disturbingly, 36% of these incidents were perpetrated by customers, underscoring the unique challenges retail workers face. The most prevalent forms of harassment include sexually suggestive comments and jokes (62%), intrusive questions about private life or physical appearance (45%), and staring or leering (41%).
Young women, particularly those new to the workforce, are especially vulnerable. Hannah, a former retail worker, shared her experience of feeling powerless in the face of harassment from customers, a sentiment echoed by many in the study. The pressure to maintain sales and customer satisfaction often leaves workers feeling they have no choice but to endure inappropriate behaviour.
The Impact on Workers and the Industry
The consequences of this pervasive sexual harassment are far-reaching. Employees suffer from emotional distress, fear, and a sense of powerlessness. This significantly affects their wellbeing, and hampers career progression, team cohesion, and overall productivity. The retail sector, being the second largest employer of women and the third most feminised industry in Australia, cannot afford to ignore these issues. The success of businesses and the national economy is intricately linked to the wellbeing of its workers.
Policy Recommendations
To address this crisis, a multifaceted approach is necessary. Key recommendations drawn from the research include:
The Role of Data in Driving Change
Collecting and analyzing data on sexual harassment is essential for driving industry-wide action and creating effective interventions. As Australian Retailers Association CEO Paul Zahra noted, better data collection in stores is vital for understanding and addressing the issue. Regularly collecting and analysing anonymised data from workplace surveys, employee feedback, and harassment complaints allows businesses to identify patterns, assess the effectiveness of current policies, and make informed adjustments. This data-driven approach, aligned with the Respect@Work legislation and the Anti-Discrimination and Human Rights Legislation Amendment (Respect at Work) Bill 2022, ensures that interventions are targeted and effective, while building trust and transparency within an organisation.
Recommended by LinkedIn
Legal and Ethical Obligations
Under the new legal obligations of the Sex Discrimination Act 1984 (Cth), employers are required to take proactive measures to prevent unlawful conduct, including sexual harassment. This positive duty means that company directors must not only respond to incidents but also implement preventive measures. The research underscores that while individual behaviour is the perpetrator's responsibility, employers have a legal and moral obligation to ensure a safe working environment.
Moving Forward
The upcoming Community of Practice Forum, run by OurWatch, where Professor Rae Cooper will present customer to colleague harassment research, offers a pivotal opportunity for stakeholders to come together and discuss actionable solutions. It's a call to action for the retail industry to acknowledge the problem, commit to change, and create a safer, more respectful workplace for all.
By embracing these recommendations and prioritising the wellbeing of retail workers, we can make significant strides towards eradicating sexual harassment in the industry. It's time for a collective effort to ensure that no worker has to endure harassment as "just another day in retail."
I will also be presenting at the up and coming OurWatch Community of Practice Forum, where I will be discussing the critical role of data collection in preventing gender-based violence, focusing on how innovative, trauma-informed approaches like She’s A Crowd can dissolve barriers to reporting and empower survivors.
20 Jun, 2024
12.30pm–2.30pm AEST
Online Webinar
Thanks, Zoë! We're looking forward to your upcoming presentation at the Practice Forum.