Can Our Favourite Cat Videos Survive The Great AI Uprising?

Trust me when I say this, it’s not every day that you see the internet going gaga over an AI-generated model/influencer beauty pageant over funny cat videos. But Miss AI just did that.

Like real-life pageants, Miss AI is the first global artificial intelligence beauty competition, where AI influencers compete for $20,000 (€18,600). But what makes it unique?  Apart from being evaluated based on appearance and communication, The AI characters are also judged on how effectively the AI creators use AI technology to create hyper-realistic models (making it the first ‘beauty’ pageant that focuses on brains).  

There surely lies the question of how an AI influencer can humanize a brand or organization to boost awareness and profits. When you think of it, Various AI influencers in Miss AI make for a solid proof of concept for businesses exploring various AI use cases, especially for content curation, user engagement and customer experience. Miss AI’s standards for judging contestants on their ability to connect and engage with human audiences, despite being AI and not human influencers, serve as compelling evidence for the effectiveness of AI features that rely on human interaction and response.   

AI use cases Take Flight - Miss AI Paves the Way 

You know that AI influencers are here to change the ways of customer interaction when you see AI chatbots based on your favorites: Snoop Dogg, Paris Hilton, and Kendall Jenner.  But celebrities and influencers being immortalized as AI chatbots isn’t the only impact on businesses we’re seeing. Through Miss AI, we noted it going beyond:  

1. A showcase of Conversational Fluency and personalization  

Like any beauty pageant, the contestants engage in interviews, answering questions on the spot and highlighting the advancements in AI’s ability to hold natural conversational. This shows the potential for AI to understand the context using Natural Language Processing (NLP). Further, they can move beyond simple keywords and can make it a level up with incorporated humor, empathy, and even sarcasm (used responsibly) to create human-like experiences.   

From Dior to IKEA to Domino's Pizza almost every business has used AI influencers in their advertising campaigns to create content that is relevant to the audience and aligns with the brand or influencer persona.          

2. Predictive Fluency in User Engagement   

Let’s take you right to the final round of any beauty pageant – The Q&A round. It may seem a simple ‘think and speak’ round for humans but when it comes to AI it requires the finalists to demonstrate their real-time adaptability and predictive fluency.  

When you look at it from a business perspective, the pageant's judge Q&A scenario translates to businesses anticipating customer needs.  An AI with high predictive fluency can not only answer a customer's current question about a product but also foresee potential future questions and proactively suggest solutions. This ability to think critically, like the Miss AI contestant who might discuss challenges facing AI influencers, allows businesses to stay ahead of customer concerns and build stronger relationships. 

3. Breaking the business barriers with multi-channel domination  

Miss AI is  ‘global’ for a reason. Having constant social engagement worldwide as a judging criterion does just that.  

Seeing that, It is safe to say that the future of business marketing looks increasingly global. The potential of AI influencers and the development of real-world translation tools like Meta's creates a very interesting scenario.  As seen in the pageant itself, AI with capabilities like multilingual content creation and global highlights a game-changing trend. 

Businesses are ready to rewrite the it “AI way” or High way.

And it's not just about breaking the language barrier. Acknowledging its potential to work 24/7, by creating highly stylized, eye-catching appearances that engage the audience around the clock brands such as Calvin Klein, Prada, Samsung, YouTube, and Balmain have all worked with AI influencers in recent years, using them to promote their products and engage with audiences on social media platforms.   

Wrapping up 

So, the next time you see an influencer trying to promote you their “100th favorite” product of the day, remember how Miss AI is the proof of concept, showing the power of AI to not only win crowns but also win hearts and minds on a global scale.  The future of organizations is intelligent, multilingual, and ready to take the stage – and thanks to Miss AI, businesses are ready to rewrite the it “AI way” or high way.