Can Social Media Marketing fly your business to the sky?

Does Social Media really have the potential to grow your Business or is this an exaggeration?

Everyone can see that Social Media influence is as true as the sunlight entering your home. 

Almost half of the total human population visits Social Media daily, engages with it, likes, shares, posts, comments, and sleeps to start the circle of their social life again.

Can that activity, awareness, and influence cause customers to buy from you?

If you say the right things on the platforms your target customers visit the answer is a big yes! With such deep penetration, it has an impact on every facet of our daily lives, especially what we want to buy. 

Allows brand to become ever-present and top of mind

You’ve probably heard of the rule of seven, which states that prospects need to see a brand’s message seven times prior to purchasing. That number is likely much higher in 2022, as people encounter over 5,000 branding messages in a day. Any individual aged 18 -29, has about 8-9 platforms that they use daily. If your business is even on a few of those platforms, you will exist everywhere in that person’s life, increasing recall value and brand awareness without spending a huge amount of money.

Even without spending money on ads, you can still get a lot of traffic by getting those shares and likes from your friends and family.

Increase the Personalization of your brand to your customer’s needs

A major impact of Social Media is that it allows brands to achieve personalization to the next level. One in every three marketers values personalization more than any other form of content. Customers start appreciating the brands that get to know them and understand when to sell and when to not.

For example, using a bot chatbox to understand the wants and needs of your customer. This allows the salesperson to use information gained from the customer as you would face to face to fine-tune the sale and close while making the customer feel heard and taken care of.

Brand Loyalty

Social Media helps your brands in making a butterfly effect, which means small actions can have non-linear impacts on a brand. For Example, one purchases an XYZ item from your store after learning about it from your social media page. Then the customers post about it, which is then retweeted by your brand. Then, a different customer posts about the same or a different product from your brand. By sharing your customer’s posts, social media allows you to cultivate a loyal following as you can see how customers use the product after the sale.

Another option is creating a Private group. This private group would communicate only the important conversations to those who are interested, creating a sense of community in the fellow customers and FOMO for those who aren't part of this group.

Social platforms already have your customer’s attention. It breaks down the barrier of trying to make them open an email or click on a link because they’re already right there.

Increases Industry Collaboration

Social media can significantly impact businesses that rely on growth through collaboration.

Influencer marketing is perhaps the most common form of collaboration and is also extremely effective: 65% of marketers say that their influencer marketing budget will increase in the upcoming year

Adds Credibility to your Brand

If someone researches a product prior to purchase for a possibility of knowing or finding a discount coupon, they might come across a series of posts talking about the correct way of application, your fans, your likes, and people’s review. All of this builds your brand’s credibility.

Social Media helps you in the reputation management of your brand. Even during a bad review, the way you handle the situation brings your brand in a positive light.

Increases Referrals

One of the biggest benefits of social media is that it’s a virtual word-of-mouth platform. If you are like 71% of other consumers, you will buy a product based on social media referrals at some point in time.

So how can you increase referrals? Start by offering an amazing service and making every customer a raving fan. If you already have an amazing product or service, you can leverage social media by running contests.

Not-for-profit Organizations and media, businesses, and institutions have seen a swing of 61 % increase in trust through Social Media. People are looking to transfer information and there is no better place to share them than Social Media. With all these facts, it would be impossible to deny the influence social media has on the consumer. Whether it be through simple brand awareness or brand loyalty that equates to sales, social media has a big impact. If you haven’t given much thought to your social media marketing strategy, now is the best time.