Can you be the Purple Cow?

We all are familiar with marketing expert Seth Godin’s popular book Purple Cow. In the book, he talks about the art of using differentiation to grab your audience’s attention. He says if you want to succeed in the world of business, you need to be the Purple Cow among the black and brown cows.

While there are plenty of ways for you to stand out, I wanted to discuss something that is getting popular among B2B marketers lately - Meme Marketing.

Source: Medium

In the earlier days, meme marketing was popular only among B2C companies with platforms like Instagram being the playground for them. However, the trend has started finding its way into the B2B world as well.

Now, here’s the interesting part.

While most use memes as part of an individual piece of content (like the one we used in this article), more B2B marketers have started creating series of memes or comic books out of them.

With the advent of AI, creating memes has become much easier. You don’t have to go through the tedious process of choosing a template, writing the copy, and editing the image. Platforms like Supermeme AI make it a breeze by enabling you to create funny memes using text prompts.

Meme marketing is an excellent way to make B2B marketing more fun. As they say, the ‘B’ in B2B doesn’t have to stand for boring. Meme marketing also helps you to become the Purple Cow among a herd of black and brown cows.

That's all for the week. I hope you found the content useful.

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