CANI, a CPG hero, top mistakes & more
Hello there 👋
Our August issue comes a little late because there's a lot going on! We'll get to that in a minute, but first - how are you feeling?
It's a challenging time for CPG. Consumers are notably spending less. It's harder to raise cash. Do you feel your brand is holding up against the headwinds? And if the answer is yes, do you think you could be doing better? Most likely, the answer to the latter will always be yes.
Promomash believes brands can always be in a better position financially. That's why we've been working on some important product developments you'll hear about in due time...but for now, watch for new content from us that will get you and your brand into that "CANI" (continuous and never-ending improvement) mindset. 💪
We continue to be here to help CPGs do more than survive, but improve cash flow and profitability with effective trade management. Just contact us if we can be of assistance! 💜
To your success,
Your Promomash Team
TL;DR (too long, didn't read)
/ Top News: Exciting upcoming events in August/September
/ Say Hello: You may already know our new team member, Har Rai
/ Did You Know: We're dishing on deductions - stats on invalids & more
/ Founder Focus: The founder of Rosti Stuft Spuds keeps it crispy
/ Pro Tip: Top mistakes CPG brands make when going into retail
🔥 Top News: Exciting events!
August 24th: Looking for whitespace in your brand & channel strategy? Struggling with how to manage/optimize spend across channels for the best returns? Then join us for a webinar led by Stephen Gaither from 1O8 Agency. In this session Steve will offer up an amazing playbook to help you balance traditional retail with Amazon, DTC, and Click & Brick. Get sharper with your marketing focus in this 1-hour session! REGISTER HERE
🚨 TEASER ALERT: On September 7th, the discussion focus will be on business planning and forecasting as we invite some of our best & brightest Promomash + Crisp clients to a live-streamed fireside chat to share their knowledge and experience on the topic. Stay tuned - registration is opening up soon!
Recommended by LinkedIn
👋 Say Hello: Har Rai Khalsa
Harrai Khalsa is a new Promomasher who joined us in June, and we're thrilled to have him! As our Partnerships Development Manager, Har Rai works closely with our CEO Yuval to connect with and nurture new potential clients - as well as reconnect with past ones who may need us again. You might have seen his name in your email if he's reached out to you already. He credits his uniquely cool name, of course, to his "hippie parents." Talk about a perfect cultural fit! 😀
In fact, Har Rai is no stranger to the world of NOSH (natural, organic, sustainable, healthy) CPG. Having spent time at other brands such as Honey Mama's, you could say he was born into the business: his parents owned a natural foods store in Alaska, where he grew up. Currently based on Los Angeles, he has been to many places, including spending his high school years in India, which he calls "an enlightening experience."
Har Rai is available to help CPG brands explore a partnership with Promomash. Drop him an email at harrai@promomash.com, connect here on LinkedIn or book a meeting!
😮 Did You Know?
The Dish on Deductions Data 🤓
On average, we identify 17% of deductions as invalid and dispute them on behalf of our deduction management clients. This translates to an average of $1.4M in deductions processed and $240k of invalids per client, per year!
⭐ Founder Focus: Rosti Stuft Spuds
Ready for a heck of a CPG hero's journey? Take a listen to this featured episode of The 7 Hats Podcast. As the founder of Rösti Stuft Spuds™ , Stephen and Lory Caldwell beat all odds and launched a massively successful culinary treat - changing the game, modernizing a classic, and putting smiles on people's faces. This episode is "Stuft" with good nuggets of wisdom...check it out! LISTEN NOW
😎 Pro Tip: The 6 top mistakes brands make...
In any type of business, mistakes will be made - whether you're a new founder or you've done this a few times. But there are certain mistakes that can get quite costly if you're a CPG. In this video blog post, Yuval Selik runs through six common mistakes he's seen brands make (and he's made himself as a brand owner). Check it out to see if you can save your bank account from a few of them. READ MORE
👀 More interesting stuff...