Cannabis Travel Weekly - 01.09.23
MENDOCINO COUNTY - The Era of California Wellness Experiences with Cannabis
Summary: 'January is Wellness Month! Let Mendocino County be your backdrop for a 2023 reset. Take Wellness to the next level. Cannabis is part of the DNA of Mendocino County, and wellness is at the forefront of that heritage, led by passionate advocates of the healing nature of the plant. On January 14th, check out the Mendocino County Cannabis Wellness Symposium and Marketplace at Dragonfly Wellness in Fort Bragg. This educational all-day event is a celebration of local earth medicines and legacy Mendocino craft cannabis. Learn about the holistic healing culture of Mendocino County – herbs, mushrooms, cannabis, CBD, homeopathic treatments and more. Discover a range of easy to integrate natural healing practices and meet some of the most respected local experts in the industry. Discover the true nature of this healing plant and how is all relates to the Wellness offerings of Mendocino County.' Mendocino Cannabis Alliance Visit California #cannabistravel #visitmendocinocounty
Travel Lens Commentary: A quick biology lesson to explain WHY cannabis is medicine and wellness first and foremost, based in science and fact. The human relationship to cannabis began in ancient China, the Tibetan plateau. Cannabis and humans have co-evolved, and continue to. We, all of us humans, have a system in our bodies whose receptors function and communicate directly with the natural therapeutic compounds found in the cannabis plant. CBD is just one of MANY, of these therapeutic compounds found in cannabis. The primary function of this system is to support something referred to as 'homeostasis' - also known as 'optimal balance'. This is why cannabis IS medicine and well-being driven, supporting quality of life, and why cannabis is being featured as a 'Wellness Month' experience available for visitors in Mendocino County during the month of January. The cannabis community in Mendocino County has come together to create the Mendocino Coast Cannabis Wellness Symposium, a two day event with programming that includes doctors speaking on healing with psychedelics, herbalists sharing about their earth-based medicine craft, meditation with Swami, exploring the intersection of cannabis and spirituality, and more. #endocannabinoidsystem
UNITED STATES - Cannabis Culinary Experiences as a Destination Attraction
Summary: With cannabis legal in some form in more than half of America, some of the nation's top chefs are finding more ways to integrate it into their recipes. Correspondent Luke Burbank talks with chef Miguel Trinidad , who hosts dinners infused with cannabis, and with cookbook author Laurie Wolf , about cannabis cuisine. #effectpairing #cannabisandculinary #hempseednutrition #naturalfoodwellness CBS
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Travel Lens Commentary: Cannabis cuisine is an expanding universe rich with opportunity and creativity. Award-winning top chefs in foodie destinations are bringing a new and exciting conversation to the destination experience story for visitors. Some ticketed cannabis culinary events are hundreds of dollars per plate, and attract both a fly-market and drive-market audience as a destination driver. I remember watching Michelin Award-winning Executive Chef Brandon Jew demonstrate some cannabis infused delights on stage at Outside Lands and the visionaries like Philip Wolf and Jeff Danzer - " JeffThe420Chef " have been lighting the way for the cannabis and culinary intersection.
VERMONT - The Northeast and Craft Cannabis, a Rising Tide
Summary: 'Vermont is among nearly two dozen states that have legalized recreational marijuana, including New York. In the first three months that Vermont has allowed the retail sale of cannabis for adult recreational use, the number of cannabis shops around the state has grown from just three to about 25, with several more are expected to open soon. Aside from Burlington, Rutland and Middlebury, retail cannabis shops are now open in Brattleboro, Derby and Montpelier as well as in the small towns of Cambridge and Barton, among other communities.'
Travel Lens Commentary: The Northeast of the United States is a region to watch boom in 2023, when it comes to cannabis and cannabis travel. This is the foundation building era of the cannabis travel offering and we will see what it has in store. Rhode Island and New York began adult use recreational sales in December 2022 and Connecticut kicks off sales on January 10th, 2023. This region has a competitive advantage, assuming they have been paying attention to the errors and learnings from the west coast and other early adopters of recreational cannabis legalization and the cannabis travel trend like Colorado and California. Vermonters specifically are a charmingly prideful bunch. The Vermont experience for visitors is rich and authentic with local craft, cannabis cultivation and products included. Very few states allow for outdoor cannabis cultivation, and Vermont is one of them, creating an opportunity to weave in an 'appellation of origin' and terroir narrative into their story of craft and branding. The National Craft Cannabis Coalition (see below link) is an rising organization with member associations from northern California, Vermont, Oregon, Maine, Washington, and others. Appellation and terroir grown cannabis is a powerful opportunity to center a cannabis travel strategy around, as it is a differentiator for the regions offering sungrown flowers. #originscouncil #vermontgrowersassociation #cannabistravel #cannabistourism
Chief Design Officer at Merchant Boxes
1yGood stuff! Always appreciate the insight Brian.
"Mastermind" - Newsweek. "Pioneer of the Cannabis Hospitality Space" - High Times
1yVery insightful, thank you!
Journalist, Copywriter and Content Strategist with an award-winning skill set, I've worked with everyone from major media outlets and start-ups to Fortune 500 icons.
1ySome great news nuggs here, thanks Brian!