Capcut Thinks Its a Commerce Pro 🛍️
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Capcut wants to help businesses become TikTok pros. For a price, of course!
The popular and versatile video editing app has just released a new paid package called Commerce Pro. It's designed to help retailers and businesses create more conversion-boosting and engagement-building content.
While Commerce Pro has many exciting perks, access to TikTok's AI avatars is the most impressive. These "people" are always on hand to create explainer videos or show off your products, so you may no longer need real-life influencers. (Well, let's see how it looks first!)
Look at Meta, getting all jealous of Reddit!
Meta is getting some brand new ad display options following Reddit's implementation of an automated, multi-placement ad strategy.
"Flexible Media" is the latest AI tool in Meta's Advantage+ suite. Previously, advertisers could use "Flexible Ads," where users submitted images, and Meta chose which ones to publish. Now, Flexible Media decides not only which photos to use but also the ad format itself.
Like all AI advertising tools, it's important to test with caution. But if you're only guessing that your audience might like carousels over video posts or Stories ads, give Meta the chance to tell you what they like.
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X is expected to lose 32 million users by the end of 2024. That's 32 million Little Orphan Annies, all looking for a new platform home.
Here's the thing: no one can decide where to go. Bluesky? Threads? EchoVerse? I made that last one up, and you wouldn't know because there are too many options, especially for marketers searching for where our X audience went.
In the hunt to find our new X replacement, Verge broke down all our potential options.
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