Is Caring the best solution to the hospitality talent crisis ?
Hospitality is about people, leadership is about caring.

Is Caring the best solution to the hospitality talent crisis ?

The #hospitality industry is facing an unprecedented talent crisis that threatens its ability to survive and thrive in the coming years. This crisis has been building for some time, as the industry has struggled to attract and retain talent in an increasingly competitive labor market.

There are several factors that have contributed to this talent crisis, including, changing demographics, the realization during the pandemic of the importance of time, and increasing competition from other industries. These factors have combined to create a perfect storm that has made it difficult for the hospitality industry to attract and retain the talent it needs to thrive.

To survive this #talent crisis, the hospitality industry must take proactive steps to attract, develop, and retain talent. In most cases, even more where markets are exponentially growing, this will require a concerted effort on the part of hotel operators, educators, and policymakers to address the root causes of the problem and create a more supportive environment for the industry and its workforce.

Attracting Talent: Inspiration leads to motivation

One of the key challenges facing the hospitality industry is the need to attract top talent. In order to do this, the industry must put forward a more positive image that showcases the opportunities available for growth and development. This can be done through targeted marketing campaigns that emphasize the potential for advancement, the flexibility of working hours, and the variety of roles available.

Another important factor in attracting talent is the industry's commitment to diversity and inclusion. Hospitality employers should highlight the opportunities for people from all backgrounds, and make it clear that they are committed to creating a supportive and inclusive work environment.

Developing Talent: “Talentization” the key to #success

Another critical aspect of overcoming the talent crisis is the need to develop talent. This requires a concerted effort on the part of employers to invest in their workforce and provide regular training and development programs. Employers should work to identify the skills and knowledge needed to succeed in various roles, and develop targeted training programs that help employees acquire these skills.

Mentoring programs can also be effective in developing talent, as they provide employees with opportunities to learn from experienced professionals and build relationships with peers. Employers should encourage employees to participate in mentoring programs, and provide them with the necessary resources and support to do so.

Retaining Talent: Caring never grows old

Retention is another critical component of the talent crisis facing the hospitality industry. Employers must work to create a positive work environment that rewards and recognizes employees for their hard work and dedication. This can be done through competitive compensation and benefits packages that reflect the value of their employees, as well as flexible work arrangements and work-life balance initiatives.

Employers should also create opportunities for career advancement, and provide employees with a clear path for growth and development within the organization. This can help to build loyalty and commitment among employees, and increase retention rates over time.

Leveraging Technology: Adapting to get stronger

Technology can play a significant role in helping the hospitality industry overcome the talent crisis. Employers can use technology to streamline processes, improve communication, and automate routine tasks. This can free up employees to focus on more value-added tasks, and help to reduce turnover rates by reducing the burden of administrative tasks.

Employers can also provide employees with tools and resources that make their jobs easier and more efficient. This can include mobile apps, online training programs, and other resources that help employees stay connected and engaged with their work.

Creating Collaborative Partnerships:

Collaborative partnerships between the hospitality industry and educational institutions can help to bridge the talent gap. Employers can work with schools and universities to provide training and development programs that prepare students for careers in the industry. These partnerships can also help employers identify and recruit top talent, and provide them with the necessary resources and support to succeed in their roles.


In conclusion, the talent crisis facing the hospitality industry is a complex and multifaceted problem that requires a comprehensive and collaborative approach to overcome. Employers must take proactive steps to attract, develop, and retain talent, leveraging technology and creating collaborative partnerships with educational institutions to bridge the gap. By doing so, the hospitality leaders can only demonstrate the amazing opportunities that a career in this industry can provide. A life of constant learning, with people and cultures at its heart !

To get a view of the existing opportunities for your asset, contact our team : Information@trokaderomanagement.com

Ryan Merrill

Hospitality Professional | Beverage Sales, Restaurant Operations

11mo

👏👏👏👏

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Rocco Bova

Hospitality Expert - Hotel Consultant - Luxury Hospitality - International Hospitality - General Manager - Luxury Travel - Wellness

1y

To me it seems that the hospitality industry has become just another business. The romance once was and the stomach butterflies have apparently gone (but not for good yet). A change in the business model is much needed Bastien Blanc . A change just like My Humble House 😎

Sommaia Agag, MBA

Strategic HR Business Partner | People & Culture Professional

1y

Great article and thank you for sharing it Bastien Blanc ..high turnover has long been an issue for this industry, which reached new highs following the pandemic..The pandemic highlighted the areas where they were dissatisfied.. The problem is a lack of qualified applicants to work in this industry. We need to go outside the box of traditional employee perks. It requires innovation in such a process, technology is needed to boost retention and attract fresh talent into the business simultaneously.

Ivor Prestwood

Retired Cook/Hotelier - Now a Passionate Coach, Mentor and Small Business Investor - Supporting Community Projects

1y

Caring is definitely a large part of the solution, whereby uncaring may have been a large portion of creating this problem. It seems to be a global problem requiring a global solution.

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