Case Study: E-Commerce Package Testing by Purple Diamond
Purple Diamond - Design | Test | Engineer
Packaging and Product Testing Experts: Testing, Design, and Engineering. Here to help you bring your products to market!
Company: Well-known Fortune 500 Company
Industry: Consumer Goods
Location: New Brunswick, NJ, USA
Background:
A leading consumer goods company was concerned about the safety and integrity of their e-commerce packaging. They wanted to ensure that their products arrived at customers' doors in the same condition they left the warehouse.
The Challenge:
The company was experiencing issues with product damage and returns due to inadequate packaging. They needed to test their packaging to identify areas for improvement and ensure compliance with industry regulations.
The Solution:
Purple Diamond Laboratory was contracted to conduct a comprehensive e-commerce package testing program. The program included:
1. Physical Testing: Drop testing, compression testing, and tension testing to simulate the rigors of shipping and handling.
2. Environmental Testing: Temperature testing, humidity testing, and altitude testing to simulate extreme environmental conditions.
3. Performance Testing: Package integrity testing, product protection testing, and easy opening/closing testing.
Results:
The comprehensive package testing program by Purple Diamond revealed several key findings:
1. Package Integrity: The packaging was not sufficient to withstand the rigors of shipping and handling, resulting in high return rates and damaged products.
2. Product Protection: The products were not adequately protected during shipping, resulting in damage and returns.
3. Easy Opening/Closing: The packaging was difficult to open and close, resulting in frustration for customers.
Recommendations:
Based on the test results, Purple Diamond recommended the following changes:
1. Strengthened Packaging: Upgrade packaging materials to provide better protection and durability.
2. Improved Product Protection: Add additional padding and inserts to protect products during shipping.
3. Simplified Packaging Design: Simplify packaging design to make it easier for customers to open and close.
Implementation:
Ultimately, Purple Diamond implemented the recommended changes to the company's packaging, including:
1. New Packaging Materials: Incorporated new packaging materials that provided better protection and durability.
2. Product Protection Inserts: Added additional padding and inserts to protect products during shipping.
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3. Simplified Packaging Design: Simplified packaging design to make it easier for customers to open and close.
Results:
After implementing the recommended changes to their packaging, the company saw significant improvements in:
1. Return Rates: Return rates decreased by 25%.
2. Product Damage: Product damage decreased by 30%.
3. Customer Satisfaction: Customer satisfaction ratings increased by 15%.
Conclusion:
The comprehensive e-commerce package testing program by Purple Diamond Laboratory helped the consumer goods company identify areas for improvement in their packaging and implement changes that resulted in significant improvements in product quality, customer satisfaction, and reduced returns.
Various industries that heavily rely on e-commerce and online sales can benefit from ecommerce package testing. Here are some examples:
1. Retail and E-commerce Companies: Online retailers, including those in the fashion, beauty, electronics, and home goods industries, need to ensure their products arrive at customers' doors in perfect condition.
2. Health and Wellness Products: Companies that sell health supplements, vitamins, and other wellness products must ensure their packages are secure and protect the contents from damage or contamination.
3. Food and Beverage: Online food delivery services, meal kits, and specialty food retailers need to test their packaging to ensure products remain fresh and intact during transportation.
4. Pharmaceuticals: Pharmaceutical companies that sell prescription medications online must ensure their packaging is secure and tamper-evident to prevent counterfeiting and ensure patient safety.
5. Electronics: Companies that sell electronic devices, such as smartphones, laptops, and gaming consoles, need to test their packaging to prevent damage during shipping and handling.
6. Furniture and Home Goods: Online retailers that sell furniture, home decor, and appliances must ensure their packages are sturdy and protect the contents from damage during shipping.
7. Beauty and Cosmetics: Companies that sell beauty products, such as skincare, haircare, and makeup, need to test their packaging to ensure products remain safe and effective during transportation.
8. Outdoor Gear and Equipment: Online retailers that sell outdoor gear, such as camping equipment, bicycles, and hiking accessories, need to test their packaging to prevent damage during shipping and handling.
9. Pet Products: Companies that sell pet food, toys, and accessories online must ensure their packaging is secure and protects the contents from damage or contamination.
10. Subscription Box Services: Subscription box services that deliver curated products to customers each month need to test their packaging to ensure products remain safe and effective during transportation.
These industries can benefit from ecommerce package testing by Purple Diamond Laboratory's comprehensive testing program, which includes physical testing, environmental testing, performance testing, and functional testing. By identifying potential issues with their packaging, companies can improve customer satisfaction, reduce returns, and increase brand loyalty.
Stay up to date in knowledge of the ever-changing demands of your shipped package product. sales@purple-diamond.com | (610) 264-5080 | www.purple-diamond.com/contact-us | www.purple-diamond.com | Request a Quote
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