Case Study: Elevating Business Success with The Why Marketing's Virtual Marketing Officer Service

Introduction

In late 2020, a local business was grappling with the challenges of a post-pandemic market. Relying solely on Google Ads, they found themselves in a stagnant position, unable to grow or even maintain their previous levels of customer engagement. Realising the need for a change, they turned to The Why Marketing and our Virtual Marketing Officer (VMO) service. This case study outlines how a strategic, holistic approach to marketing led to a 300% increase in sales within just one year.

The Challenge

• Budget Constraints: The client had a limited budget, exacerbated by the economic downturn.
• Over-Reliance on Google Ads: Their marketing strategy was one-dimensional, focused solely on Google Ads.
• Low Brand Visibility: Despite their efforts, the client's brand had yet to make a significant impact in the local market.

The Strategy

Budget Reallocation and Brand Refresh

1. Budget Optimization: We reduced the Google Ads expenditure and reallocated funds to print, billboard, and vehicle signage.
2. Brand Update: A refreshed brand identity was introduced, Refreshing the logo and brand guidelines.
3. Website Overhaul: A new, SEO-optimized website was launched to improve user experience and search rankings.

Social Media Engagement and Content Strategy

1. Consistent Social Media Presence: We increased the frequency and quality of social media posts over the appropriate platforms, providing valuable information and educational content.
2. Facebook Advertising: Introduced Facebook ads with an initial focus on brand awareness.

Lead Generation and Sales Focus

1. Facebook Lead Ads: After establishing brand awareness, we tested Facebook ads aimed at lead generation. These did not perform as expected. So…
2. Sales-Driven Advertising: We pivoted to sales-focused Facebook ads, which yielded excellent results and complemented the ongoing Google Ads strategy.

The Results

• Sales Increase: A remarkable 300% increase in sales within a year.
• Brand Recognition: The client's brand became a recognizable name in the local community.
• Diverse Enquiry Sources: By 2023, the client was generating enquiries equally from Google Ads and social media.

Client Testimonial

"In the first few months, we noticed a significant increase in enquiries. Within a year, our brand had become a local icon, and our sales had increased by approximately 300%. Working with Geoffrey and The Why Marketing was a game-changer, and I highly recommend their services."

Conclusion

The Why Marketing's Virtual Marketing Officer service offers a comprehensive, adaptable approach to marketing. By diversifying marketing channels, focusing on brand awareness, and continually optimizing strategies, we can help you achieve transformative results, just like we did for this client.

For more information on how The Why Marketing can elevate your business, contact us today.