Case Study: How we increased CairoCart's conversions by 25%

Company: CairoCart.com

Industry: E-commerce; Electronics

Country: Egypt

The Problem 

CairoCart, one of Egypt's largest online electronics retailers, recognized that they were losing sales because customers, increasingly demanding a wider choice of payment options, did not find their preferred payment method at checkout. However, offering multiple online payment methods meant that the retailer needed to integrate several different APIs into their e-commerce site, each with its own technical requirements and onboarding processes. This proved to be cumbersome, costly and highly inefficient.

The Solution

Paymob designed a custom plugin solution for CairoCart that included a comprehensive suite of all the payment products they wanted to offer their customers with a focus on consumer finance options. Rather than deploying individual APIs for each product, Paymob's plugin solution was fast, simple and seamless for CairoCart to onboard, significantly decreasing the 'time to value'. As a result, CairoCart realized a 25% increase in conversions; 35%increase in online payment sales (vs cash on demand); 50% increase in consumer finance sales; 70% increase in bank installment sales. More payment methods resulted in more sales.

Paymob's Competitive Edge 

Paymob offers the most comprehensive payment infrastructure, enabling merchants to offer their customers 40 different payment methods with a single seamless API plugin solution to integrate numerous payment platforms. Paymob's solutions are designed with agility at their core, allowing merchants to customize financial tools to their specific needs and continuously optimize them. This adaptability ensures that businesses can evolve with changing market demands, thereby maintaining a competitive edge and fostering long-term growth.