Case Study: Sinders Marketing Launches AD Berkshire Construction Ltd
Client Overview
AD Berkshire Construction Ltd is a newly established construction company specialising in loft conversions, kitchens, electrics & plumbing, house extensions, bathrooms, and general renovations in the Berkshire area.
The Challenge
As a brand-new business, AD Berkshire Construction faced numerous challenges in establishing their presence in the competitive construction market:
Sinders Marketing's Solution
Sinders Marketing took a comprehensive approach to launch AD Berkshire Construction's brand from the ground up:
Brand Identity Development
After discussing with the owners their preferences in logo style and colour scheme, Sinders created a distinctive logo that reflects the company's professional and trustworthy image and developed a cohesive colour scheme and visual style guide.
Service Definition
Next, we worked with the client to clearly define and articulate their service offerings and created compelling service descriptions for their new website and future marketing materials.
Website Design and Development
An appropriate domain name was secured for the company, via LCN. As this was a new venture for the owners, following the suggestion by Sinders, they decided to utilise the free one-page website offered by LCN, with a view to create a full website with monthly hosting costs, once the business was established. Sinders designed and built a user-friendly, responsive one-page website and implemented SEO best practices, including optimised meta tags, keywords in content and alt text for images.
Content Creation
Sinders crafted an engaging "About Us" section, explaining who they where and what they did to establish credibility and developed service section with detailed information about the services on offer for their clients.
Marketing Collateral Designed
For marketing collateral, now the website was complete, the business cards could be designed and printed. As the domain name was long, a QR scanning code to add to the back of the business cards, to make it easier for clients to visit the website.
Results
With Sinders Marketing's comprehensive branding and marketing efforts, AD Berkshire Construction was able to: Launch with a professional, cohesive brand identity Clearly communicate their services to potential clients Establish a strong online presence with a modern, functional website Begin building credibility in the local construction market Lay the foundations for their marketing moving forward to start promoting their services effectively.
Client Testimonial from Amanpreet Dhinjan, Founder of AD Berkshire Construction Ltd.
“Sinders Marketing turned the company name into something real. We now have a logo we can use on our invoices, business cards to hand out to clients and a website for building our professional construction business. Sindy truly turned our marketing fairytales into real-time results! We are looking forward to continuing to work with Sinders Marketing and building our business into something special."
Conclusion
Through strategic branding and marketing initiatives, Sinders Marketing successfully launched AD Berkshire Construction from a blank slate to a fully equipped business ready to compete in the local construction market. This case study demonstrates Sinders Marketing's ability to provide end-to-end marketing solutions for new businesses, setting them up for long-term success.
If you need help with your branding and content for your website, contact Sinders Marketing today.