In case you missed it // Let’s get emotional

Hi friends, 

I've never really endorsed commercial PSA stuff before. Still, this cartoon by Alzheimer's Research UK is worth a watch and will tug at your heartstrings. 

Speaking of feels, The Guardian really nails it with this campaign, using emotions to drive home a strong message. 

And I gotta admit, one of adidas new spots for Originals gave me some chills, probably thanks to that Cosmic Dancer track.

Have a good read.

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ADVERTISING

Change the Ending: Dementia's theft of fairytale happily ever afters.

Alzheimer's Research UK's new campaign from Above+Beyond sheds light on the heartbreaking reality of dementia by illustrating how it can steal the fairytale endings we often dream of. The campaign begins with a typical fairytale end. Still, it quickly reveals the harsh truth as the princess becomes the caretaker for her knight in shining armor, who is struck by dementia. Oscar-winner Olivia Colman lends her voice to the campaign, emphasizing the importance of ending the pain and distress caused by dementia. The powerful film showcases the need for increased understanding and support for the nearly one million people in the UK living with dementia.

Watch the ad and read more here on shots

ADVERTISING

Not for Sale: The Guardian's playful embrace of divisiveness

The Guardian has launched a new brand campaign, "Not for Sale," that embraces the divisive responses it generates within the British media landscape. The campaign, developed in collaboration with Lucky Generals , highlights the range of attitudes people have towards the media company, from seeing it as a vital source of information to dismissing it as a mere resource for dog owners. Through a film and various digital, print, and out-of-home touchpoints, the campaign showcases the Guardian's uncompromising approach to reporting, fueled by its reader-funded model.

Read more here on Creative Review

FEATURED

A bunch of news from my network

- Giffoni Innovation hub “Avrei questa idea”, the first episode with Valerio Lundini and Edoardo Ferrario, is now available [source Luigi Sales linkedIn] 

- Ferzan Ozpetek is coming to Netflix [source Andrea Menandro linkedIn] 

- Looking for the best Mare Tonic in Milan? Ask Mr. Dee Still [source Tobia Lorenzani linkedIn]

- Do you believe in unicorn? Buondì Motta unbelieveble [source Valerio Musilli linkedIn]

NOBODY READS ADVERTISING

People read what interests them, and sometimes it’s NOT an Ad

Let's jump in something out of the bubble:

Streaming binge: I'm not a fan, and I've never watched the cartoon version, but I contributed to making One Piece the most-watched series on Netflix. Watch it here

Travel tidbits: A villa on Lake Como was just named No. 1 on the list of the 50 best hotels in the world

Infomaniac: The Migration of the World’s Millionaires in 2023

JOB POSTING

The wrong place to find the right job

A bunch of interesting job position this week:

- Account Manager at Airbnb [through Nicola Angioni ]

- Digital Marketing and Media Specialist at Henkel [through Matteo Giarrizzo ]

- Trade Marketing Manager at Poke House [through Francesco Minghini ]

- Senior Account Executive, Amazon ads at Amazon [through Alberto Chies ]

- Senior Account Executive at Alkemy [through Giulia Visconti ]

MARKETING

Mktg picks not to miss

- Digiday looked at the state of Apple's advertising business

- The rise of the microinfluencer: Creator trends taking over in 2023

- Do you remember Fyre Fest? Well, be ready for part 2

ADVERTISING

Timeless Tales: adidas honors the three stripes archive

Adidas Originals pays tribute to its iconic Trefoil logo and the timeless legacy of its Superstar, Gazelle, and Samba shoes in a new global platform and campaign by Johannes Leonardo . The campaign, titled 'We Gave the World an Original. You Gave Us a Thousand Back,' features three films directed by Daniel Wolfe, Will Dohrn, and Justyna Obasi, highlighting the journey of each shoe from its inception to its cultural impact. Each film is complemented by a distinct soundtrack, adding to the immersive experience.

Watch the ad and read more here on LBBonline - Little Black Book

DESIGN

Facebook unveils a fresh look: A stripped-back identity for a dynamic future

Facebook has unveiled a new look led by its in-house design team, aiming to enhance its brand identity and improve accessibility. The redesign features a refined logo and a full spectrum of blue in its color palette. The design team utilized the custom typeface, Facebook Sans. It rebuilt the reactions icons to ensure legibility and adherence to accessibility guidelines. This cohesive design system strongly integrates product, brand strategy, brand design, and engineering. Facebook looks forward to bringing its refreshed brand to life.

Read more here on Creative Review

My name is Domenico Loperfido.

✍️ If you're a brand looking to reach more than 2,000 Marketing and Advertising enthusiasts who read "in case you missed it" with a banner or branded content, feel free to contact me at incaseyoumissedit@domenicoloperfido.com

📲 You can find me on Instagram as @domenicoloperfido and on LinkedIn as @loperfidodomenico (simple as that). 

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