Catalyst | December 2024
With 2025 fast approaching, we’re spotlighting the top stories that resonated with you over the past 12 months.
From the latest and greatest vehicle tech at last year’s CES to humanizing the patient journey in health communications to the rise of brand marketing during challenging times to the future of wellness tourism—explore the research, trends and insights that drove some of the most important conversations from the past year.
January
Viva Las CES (2024): Vehicle Tech Takes Over
By: Caleb Hoover , Associate Vice President
Vehicle technology dominated at CES 2024. FINN's team walked the floors of the massive Consumer Electronics Show investigating advancements in autonomous driving capabilities, vehicle safety, smart tech, EVs and much more. Explore the trends at the intersection of transportation and technology.
February
Fireworks, Family and Festivities: Let’s Travel Asia this Chinese New Year
By: Annouchka Behrmann , Managing Partner
This was the first year of restriction-free travel for China and Hong Kong since the pandemic, and an estimated 80 million Chinese passengers were predicted to fly this Chinese New Year period. Destinations, hotels, restaurants and retailers across Asia Pacific competed hard for traveler attention and wallet share. These are some of the trends from across the region entering the Year of the Dragon.
March
FINN Partners Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2024
FINN Partners was named a 2024 Fast Company Most Innovative Company! It was an honor to join the list of courageous organizations—including more than a dozen clients—launching groundbreaking products and services, fostering positive social impact, and reshaping industries through their transformative approaches.
April
The Power of Real-World Insights to Humanize the Patient Journey
By: John Guerriero , Partner
In today's health communications landscape, patients wield unprecedented empowerment, reshaping traditional paradigms. Life science companies need to prioritize patients' voices in their communication strategies. This entails genuine engagement and co-creating solutions aligned with their experiences to not only foster trust but also drive meaningful engagement for improved health outcomes.
May
The Future of Travel
Impulse and affluence: Understanding spend trends among India’s young globetrotters
Dive into the dynamic world of the young Indian travelers reshaping global travel trends. In the first FINN Partners Future of Travel report of the year, we explored the numerous ways in which this generation is making bold moves. Discover just how much travel is a top financial priority and the ways these proactive adventurers are setting new standards and influencing travel markets worldwide.
June
The Case for Brand Marketing in Challenging Times
By: Celia Jones , Global CMO
While sales will always be paramount, top marketing leaders are future-proofing their brands by embracing holistic strategies, empowering cross-siloed generalists to unify specialized functions, and introducing modern KPIs like cultural influence to drive long-term brand value and loyalty over time.
Recommended by LinkedIn
July
China’s Women in Charge
Chinese women make 70-80% of all travel decisions and account for more than half of the Chinese tourists. In collaboration with ILTM Asia Pacific, we presented an industry report to dispel common myths and reveal the latest insights on the motivations and expectations of high-value Chinese female travelers and the role they play in shaping the future of luxury travel.
August
Communications Best Practices for Navigating AI’s Innovation Hype Cycle
By: Thekla Eftychiadou , Senior Partner
The AI revolution is here, bringing challenges and opportunities that will shape the future of communication. We partnered with PRWeek to convene several of the tech industry’s savviest communicators to explore what business leaders might expect, how to prepare, and how to respond in the face of this seismic shift.
September
The Role of Data Analytics in Modern Communications
By: H Patel , Senior Partner
Alongside their marketing counterparts, PR teams must become data "first responders," using analytics to understand audiences, optimize channel selection and timing, revolutionize media relations strategies and demonstrate tangible business impact.
October
TrendHawk 2024
From sleep tourism, surprise getaways, and solo travel to cultural immersion and culinary adventures, the newest edition of our TrendHawk report explores the latest shifts and insights in the travel and lifestyle spheres across the globe. Discover how brands are capitalizing on consumer trends shaping the future of travel, tourism and hospitality.
November
The Future of Wellness Tourism 2025
With health awareness and appreciation at an all-time high, we’re entering the golden age of wellness tourism, a segment projected to soar from $720 billion in 2019 to $1.4 trillion by 2027. Discover the trends shaping this transformation – from new product strategies to tech-driven guest experiences and emerging travel hotspots.
December
Love, Loss and Legacy: A Conversation About The Kingdom of the Poor
In this touching conversation, Katie Seigenthaler, managing partner at FINN, shares how her uncle Charles Strobel's posthumous memoir, The Kingdom of the Poor, was his final attempt to help heal a broken world. Read this Q&A with Katie, the book’s co-editor, as she discusses the power of unconditional hospitality - and peanut butter sandwiches.
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