Celebrating Global Entrepreneurship: How AI and Authentic Marketing Are Changing the Entrepreneurial Landscape
BARBARA ROZGONYI
Top 100 Speakers to Watch 2025 | Empowering Leaders & Brands | Keynote Speaker | Fractional CMO | AI & Storytelling Strategist | Elevating Visibility & Human Connection | Mom, Naturalist, Photographer, Writer
November is a special month in the entrepreneurial world! National Entrepreneurship Month in the U.S. and Global Entrepreneurship Week (GEW) unite millions of entrepreneurs across the globe to celebrate innovation, connection, and growth. As we commemorate these powerful moments, I reflect on the role that AI-powered innovation, authentic marketing, and trust play in shaping the future of entrepreneurship—and how we can harness these tools to build brands that resonate, inspire, and thrive in today’s dynamic digital world.
The Power of Entrepreneurship
Global Entrepreneurship Network 's 2024 theme is: "Entrepreneurship is for everyone."
Entrepreneurship is not just about starting a business. It’s about making a meaningful impact, connecting with people, and building something that lasts. The beauty of Global Entrepreneurship Week is how it amplifies these values and reminds us that entrepreneurial spirit isn’t confined to Silicon Valley or New York. It lives in small businesses, global startups, and communities around the world.
This year, over 10 million people from 200 countries will engage in 40,000 activities designed to celebrate entrepreneurship, remove barriers, and empower individuals to start and scale their businesses. It’s incredible to think about how far we’ve come, yet there’s still so much to be done to create opportunities for entrepreneurs from all walks of life—whether in emerging economies or local neighborhoods.
For me, AI and authenticity are the twin forces driving today’s most successful entrepreneurs. In a world where digital transformation is happening at lightning speed, these tools are helping businesses evolve, connect with customers, and build brands that are more than just transactional—they’re trusted, influential, and resilient.
AI-Powered Marketing: The Future Is Here
As an AI-powered digital innovation strategist and Fractional CMO, I’ve seen firsthand the transformational power of artificial intelligence. From predictive communication to AI-driven marketing optimization, the tools available today are revolutionizing how entrepreneurs connect with their audiences.
At CoryWest Media, we help entrepreneurs use AI not only to optimize marketing strategies but to create authentic connections with their customers. Whether it’s through personalized messaging, data-driven decisions, or smarter brand storytelling, AI can help you scale your business while staying true to your values.
But it’s not just about technology. AI needs to be paired with human creativity and emotional intelligence to truly succeed. That’s why I focus on how to use AI for intelligent brand engagement—ensuring that the core of every interaction remains genuine, transparent, and aligned with the values that your brand represents. When you combine the best of technology and authenticity, the results are profound.
Building Trust in a Digital World
Trust is the cornerstone of any business. Without it, no relationship—whether with customers, partners, or employees—can thrive. In the age of information overload, trust can make or break your brand.
As entrepreneurs, we’re tasked with creating trust in ways that are both innovative and human. That’s where brand storytelling comes into play. Whether you’re sharing your entrepreneurial journey or highlighting the impact of your work, storytelling allows you to build connections that resonate on a deeper level with your audience. It allows people to see the authentic human behind the product or service.
Through my Growing Social Now podcast, I’ve had the privilege of interviewing incredible entrepreneurs and thought leaders from around the world. They all share one common thread: a dedication to authentic storytelling. Whether it’s leveraging social media, digital PR, or AI, successful entrepreneurs today understand that authenticity is what creates lasting loyalty.
Empowering Entrepreneurs Through Education and Connection
Throughout Global Entrepreneurship Week, I’m reminded of how critical it is for entrepreneurs to connect, collaborate, and support each other. Whether through online communities, networking events, or mentorship, we all need to have access to the tools and resources that will help us succeed.
I’m proud to have had the opportunity to contribute to organizations like ecomConnect (a project by the International Trade Centre , a United Nations World Trade Organization joint agency, where I delivered a workshop on how social media drives sales into online marketplaces. The feedback was overwhelmingly positive, and it’s clear to me that the right education and resources can give entrepreneurs the power to thrive in today’s competitive digital world. E-commerce entrepreneurs left with clear action steps, including a workbook and checklist they could use immediately to transform their strategies.
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At CoryWest Media, our mission is simple: to help entrepreneurs build businesses that thrive with creativity, technology, and authenticity. Whether you're a small business owner or a global entrepreneur looking to scale, the right tools, strategies, and mindset can make all the difference.
The Future of Global Entrepreneurship
As we celebrate National Entrepreneurship Month in the United States and Global Entrepreneurship Week, it’s important to remember that the entrepreneurial spirit knows no borders. Whether you’re based in the U.S. or across the globe, the opportunities available today are greater than ever.
If you’re ready to take your business to the next level, now is the time. The tools are here: AI to optimize your marketing, PR to build trust, and brand storytelling to create meaningful connections. As entrepreneurs, it’s up to us to embrace the power of these innovations while staying grounded in the authenticity that makes our businesses truly stand out.
Let’s continue to push the boundaries of what’s possible and create the future of entrepreneurship—one that is innovative, inclusive, and built on trust.
About Barbara Rozgonyi, CEO, CoryWest Media
BARBARA ROZGONYI is an AI-powered digital innovation strategist, Fractional CMO, and global marketing PR expert. As the founder of CoryWest Media, she leads an innovative creative consultancy that integrates AI with brand marketing and leadership development. Barbara’s work focuses on helping entrepreneurs and organizations achieve transformative growth through AI-driven marketing optimization, predictive communication strategies, and intelligent brand storytelling. She is also the host of the Growing Social Now podcast, where she shares insights into digital innovation and entrepreneurial success.
Barbara Rozgonyi is featured on the Global Entrepreneur Network's Speakers Bureau, where she shares her expertise in AI-powered marketing, brand storytelling, leadership development, and trust-building strategies with global entrepreneurs.
Barbara delivers dynamic speaking engagements and transformative training programs focused on AI-powered marketing, brand storytelling, leadership development, and trust-building strategies for global entrepreneurs.
CoryWest Consulting ~ Fractional CMO | Digital Marketing PR Consulting | AI ChatGPT Strategy Barbara Rozgonyi | Engaging Female Keynote Speaker | Top Social Selling Team Trainer