Ch… Ch… Changin’
Healthcare Systems are Changing. So, Is Patient-Centricity an Asset or a Risk ?
Take 10 leading markets. Their healthcare systems have shifted significantly in recent years. How are pharma launches impacted?
From the rise of digital care in New Zealand to equity-driven models in Germany, every market presents unique hurdles. This transformation isn’t just about new challenges—it’s about opportunities for smarter, more focused launch approaches.
By grouping markets into distinct archetypes—digitally-driven, public health-focused, and equity-oriented—you can unlock the right strategies for success.
But there’s one unifying key: patient centricity.
Whether you’re navigating reimbursement, digital health adoption, or building trust with stakeholders, putting the patient at the centre empowers tailored solutions for each market’s unique needs.
Are your teams—from medical affairs to marketing—ready to embrace this change? Now is the time to reimagine how patient-centric strategies can enhance your global launch impact.
1. Dominating barriers for 10 leading markets today
Launching a pharmaceutical product across multiple markets is more complex than ever. Some key challenges include:
In short, pharma launch teams need tailored strategies for each market, reflecting these differences in access, equity, and efficiency.
2. How have markets evolved? Grouping countries by changes in behavior.
The past few years have accelerated changes across healthcare systems, especially post-pandemic. We can group countries into three archetypes based on their behavior:
Understanding these archetypes helps launch teams focus on what matters in each market: digital innovation, public health alignment, or access and equity solutions.
3. What does this mean for different departments?
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Departments must collaborate to create localized, flexible approaches that reflect these evolving systems.
4. How can patient centricity enhance launch impact?
Adopting a patient-centric mindset isn’t just a buzzword; it directly impacts the success of a launch:
In essence, patient centricity helps launch teams navigate complex healthcare landscapes by aligning with what matters most: improving lives.
Intelligent, patient-focused methods enhance launch success by building trust, improving access, and driving better outcomes. Teams that embrace patient needs, from medical affairs to marketing, stand to capitalise most in today’s evolving healthcare markets.
Reference:
A Portrait of the Failing U.S. Health System. Comparing Performance in 10 Nations. Common Wealth Fund, September 2024.
For more information, contact:
Annik Larsen Director, Global Business Development
About Frontera Group:
Frontera specializes in providing research, consultancy, and creative solutions in healthcare. We harness the power of AI and behavioral science to help our clients achieve their strategic goals and deliver exceptional audience experiences. Our integrated approach combines rigorous research with cutting-edge technology to drive measurable results.
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3moFascinating to see how different companies structure for patient centricity. No matter the organization, it always comes down to key individuals who champion the cause- driving change from within. If a company is serious about launching with a patient-centric focus, those internal champions are pivotal. John Farrell Kenza Seddik Audrey Hanssen Vivienne Beckett Scott Crandell, PhD Zack Pemberton-Whiteley Charlotte Dawkins Alex Morton Susan Frade Susan Michie Bronwyn Lewis Kate Trenam Greg Robertson Kelly Ford Helena C.