Challenging Marketing Managers in Developing Countries
Nicolás Gómez
From chalkboards to dashboards, I bring decades of marketing savvy to the global stage! CEO, CMO, speaker, e-commerce expert, Growth Hacker, and academic director. Let's talk and work together!
For over 5 years the same questions and consequent challenges rise after every meeting. Why should we invest more in marketing? Is good content worth my money? Can I trust new marketing methods like SEM or Social Media? Can a team made of young people deliver positive results?
Being it small, large or multinational, almost every company and marketing manager comes up with questions like these. Now, this "lack of faith", fear, and comfort for what is traditionally set is becoming both an opportunity and a threat.
Opportunity
Companies who are not afraid of investing in new forms of marketing as well as others who are "cutting edge" in their communications are gaining large fragments of market share with comparatively small investments. Foreign companies who bring this "culture" are set to win and are rapidly showing returns. Start-ups, apps, new business models and international services are taking away share from local companies with simple performance CPC campaigns and Facebook impressions. Developing countries are quickly becoming a land for great returns under small marketing budgets thanks to this "dinosaur culture" that local organizations live with.
Threat
Local companies are then threatened and losing opportunities. Once a general manager of a leading automotive distributor openly manifested his thought on this: "I´ve been marketing cars the same way for 35 years, how can a 20-something year old teach me how to do things?". Like this, every week we face similar opinions from large local companies who are rapidly losing sales numbers and ask themselves where their market share is going.
As a content creator/supplier I challenge local marketing managers to invest, test and compare new forms of marketing to traditional forms of marketing. I also want to challenge international companies to invest, discover new markets and challenge these local managers through competition. It would be my pleasure to help catalyze the evolution of content and social marketing in Latin America and other developing countries.
Audio Visual Professional
9yGreat comment here Nicolas, I'm not surprised to be reading these comments from you as we have first hand seen how your online marketing and content creation skills have helped countless business' in your neck of the woods as well as the USA and Australia.