Champagne Fleur de Miraval

After the worldwide success of Miraval, Brad Pitt and the Perrin family have decided to go even further in "the Art of Rosé" by creating the very first Champagne House exclusively dedicated to the production of rosé champagne: Fleur de Miraval. To carry out this new adventure, they have partnered with a third family entity, Champagne Pierre Peters, whose Rodolphe Peters embodies the sixth generation in Mesnil-sur-Oger. Pitt, Perrin, Peters: three capital "P's" for a certain idea of perfection in the service of rosé champagne, combining their expertise, creativity, and aura to write a new story that ranges from the chalky terroirs of the Côte des Blancs to the red carpets of the Oscars.

Pitt, Perrin, Peters: three capital "P's" for a certain idea of perfection in the service of rosé champagne, combining their expertise, creativity, and aura to write a new story that ranges from the chalky terroirs of the Côte des Blancs to the red carpets of the Oscars.

The Story of Fleur de Miraval

From Provence to Champagne

Do we still need to introduce Miraval? This "Valley of Wonders"of 800 hectares, in the heart of the Var department in southeast France, has been in the spotlight since American actor Brad Pitt acquired it a decade ago. Brad Pitt partnered with the Perrin family (Château de Beaucastel) to produce one of the world's most famous rosés. An international success story, which was born from love at first sight for this unique place in Provence and an inspiring meeting between Brad Pitt and the Perrins. From this encounter came another project, just as ambitious and inspirational: to create the first Champagne House exclusively dedicated to rosé champagne. "For me, champagne evokes emotions of celebration, quality, and luxury. But rosé champagne is still relatively unknown. I wanted us to create the reference brand for rosé champagne, to place all our efforts on this color," explains Brad Pitt, who, like the Perrin family, does not compromise on quality when it comes to associating his name with a project - whether it's cinema, wine, or cosmetics.

Rodolphe Peters, a great of the Côte des Blancs

Finding the right partner was necessary in order to cross the sparkling wine barrier. While the Perrin family's expertise in still wines is well established, in Châteauneuf-du-Pape as well as in California, launching a new Champagne House (and relying on the expertise it requires) was not something to be done overnight. This is where the Peters family comes in, established in Mesnil-sur-Oger for six generations since 1919, with the status of “récoltant-manipulant”, meaning a winemaker who cultivates, harvests, vinifies and sells their own champagne from A to Z. Rodolphe Peters, who took over the reins of the Pierre Peters House in 2008, now owns 20 hectares, including 16 in Grand Cru, mainly around Mesnil-sur-Oger, on the Côte des Blancs. His champagnes, distributed in 70 countries worldwide, delight lovers of great Champenois chardonnays. As a longtime fan of the Perrin family's wines at Beaucastel, it was only natural that the connection was made and that would be called Fleur de Miraval.

The Style of Fleur de Miraval

A framework of great chardonnay

It may seem surprising to seek out a chardonnay specialist historically based in the Côte des Blancs to produce a rosé champagne. This is the uniqueness of Fleur de Miraval: to produce a rosé that has all the qualities of a great white. It is a blend of saignée method and blend, benefiting from the combined expertise of the Perrin family and the Peters family, to achieve an unprecedented balance for this color. From the beginning, the structure of this champagne had to be a blend of great chardonnays from the chalky terroirs of the Côte des Blancs, but they had to be combined with pinot noirs that would not give the wine an overwhelming body , but rather a touch of color and a balance of vivacity and freshness. Therefore, this pinot noir also had to come from the Côte des Blancs, from the Vertus terroir. It took five years of work, experimentation, and tastings to achieve the desired result: a delicate and complex champagne, elegant, subtle, all in texture, leaving the taster hesitating between the universe of a great blanc de blancs and that of an unexpected rosé.

A meticulous blend

Fleur de Miraval is the result of the meticulous blend of 25% young pinot noir from the Côte des Blancs, with 75% chardonnay of different ages: clear wines from the Côte des Blancs, from Cramant to Mesnil, bringing citrus, freshness, and minerality; reserve wines, with Rodolphe Peters having a culture of the solera system and the "perpetual reserve" that allows them to go back to wines from 2007, bringing texture, aromatic finesse, micro-oxidative and autolytic notes to the wine; and finally, a "remise en cercle" or recycling of wine of great blanc de blancs, opened and reintroduced into the blend, bringing toasted and roasted notes of noble micro-reduction from aging on lees. This meticulous blend, which has improved with each edition of Fleur de Miraval, is both the result of an expression of terroirs and the culmination of great Champagne expertise, an art of magical combinations that allows the sum to be greater than the individual parts.

The wines of Fleur de Miraval

Fleur de Miraval-  Exclusively Rosé 3

The third edition of the Fleur de Miraval rosé champagne, released in 2022, is a blend of 75% Chardonnay and 25% Pinot Noir, produced from the 2018 vintage, with a dosage of 4.5 g/L and disgorged in May 2022. The color is a delicate pale pink. The nose reveals a subtle aromatic variety of white flowers, redcurrant, and wild strawberries, enhanced by slightly chalky and smoky notes. On the palate, the bubbles are fine, the texture is airy, and the substance is both rich, energetic, and fresh. Juicy stone fruits are complemented by citrus notes, leading to complex flavors of candied fruit, sweet spices, and roasted almonds. The finish is long, marked by a beautiful chalky minerality.

This "ER3" edition follows in the footsteps of its two predecessors, which were based on similar blends and dosages. The "ER1" edition was based on the 2016 vintage, with perpetual reserve dating back to 2007, while the "ER2" edition (based on the 2017 vintage, disgorged in April 2021) benefited from the richness of the 2012 vintage and the balance of the 2014 vintage, within a densified perpetual reserve. In three editions, Fleur de Miraval has refined and asserted its style, combining aromatic complexity, delicate texture, and gourmet sophistication: all facets that make it a great gastronomic champagne.

With Fleur de Miraval, the spotlight is on the champagne. All attention and effort have been invested to create an exceptional rosé champagne that lives up to the reputation of excellence associated with the three surnames behind it: Pitt, Perrin, Peters, a trio that makes no compromises when it comes to prioritizing quality. In three editions, Fleur de Miraval has shown enthusiasts that it is not a "star wine" but a true signature wine, a rare bottle that encapsulates the craft of the Champagne terroirs and unique blending expertise. Already praised by enthusiasts around the world and the greatest sommeliers, Fleur de Miraval was even showcased in Hollywood during the Oscars ceremony. From the Côte des Blancs to the Los Angeles spotlights, rosé champagne is always in order...