Changing Publishing, Making Deals, and Rick Ross
A LETTER FROM THE FOUNDERS
Right now, book promotion isn’t for everyone. We believe it should be.
Have you ever wanted something so bad that you couldn’t stop thinking about it, then felt let down when it finally came together?
Moments like those are equal parts exciting and frustrating, especially when what you wanted is something you’ve put so much effort into.
This, unfortunately, is how many people feel when they’ve published a book.
Publishing a book is thrilling the first time or the 14th time. Yet it can also be heartbreaking to realize that your book isn’t getting the support it needs from your publisher. How are you, a writer with no advertising experience, supposed to promote your book to the public?
If you work with a traditional publisher, it’s often your problem to solve.
At Arcbound, we want it to be our problem.
As you’ll discover in “How to Finally Write That Book: Publishing With Arcbound” (linked below), We’ve seen firsthand how difficult it can be to get your book off the ground if you don’t have support.
It doesn’t matter if you’re using a traditional publisher, an independent press, or self-publishing—you need to promote your book. To earn sales, of course, but more importantly, to get it in the hands of the people you wrote it for.
Traditional publishers don’t often have the desire to support books that they can’t guarantee will make them beaucoup bucks. Independent publishers don’t have the capacity (or the funding) to give every book the PR campaign it deserves. And when you’re self-publishing? It’s all on you, baby.
We want to change that. Instead of trying to find an agent, an editor, a publishing house, a PR team, and everything in between, you’ll be able to access every aspect of your book-writing, publishing, and promotion process here at Arcbound.
If you’re struggling with the publishing process or think you might want to publish a book but aren’t sure where to start, we’d love to hear from you.
We’ll take you from the first word of your manuscript to the top of an Arc that goes well beyond what you might have imagined for yourself. And we can’t wait to see you rise.
THE ONE AWAY SHOW
Bill Mitchell: One Tossed Case Away From Building a Law Firm
Bill Mitchell is a founding partner of Cruser & Mitchell, LLP. For over 30 years, Bill has developed a reputation as a nationally retained counsel and “dealmaker” related to the most complicated and high-dollar civil litigation matters. Based on his unique skill set, Bill has developed a wildly popular high-level negotiation seminar series entitled “The Masters of Negotiation” that he teaches to thousands of claims and legal professionals annually. Bill is also an expert in litigation management and co-authored the cutting-edge book “The Disruptive Lawyer’s Little Black Book of Litigation Management.”
On this episode of The One Away Show, Bill and Bryan discuss how forming the right relationships can affect your career, perseverance in the face of adversity, and why a strong code of ethics matters.
ON THE BLOG
How to Finally Write That Book: Publishing with Arcbound
While a book can be an incredibly effective tool, you also need to find the time to write it.
Arcbound launched its book-development division last year, helping clients bring to life a critical component of a comprehensive and successful personal brand campaign. We offer clients the holistic support they need to write their first—or fortieth—book, from book coaching to ghostwriting, editing, publishing, marketing, and everything in between.
And because an active and engaged network is everything when it comes to spreading a message, we also build the right community of readers and create the content and campaigns to meet—and exceed—an author’s goals. In short, we’re a one-stop shop.
Want to get our newsletter a week early?
Recommended by LinkedIn
ARCBOUND SPOTLIGHT
Welcoming Senior Ghost Writer + Book Planner: Bree Barton!
Bree Barton is Senior Ghostwriter & Book Planner at Arcbound, where she works closely with thought leaders to help them envision, structure, and write their best book. She’s a big believer in the alchemy of the process, that magical moment where an idea crystallizes into a story gleaming with impact and authenticity.
Before joining the Arcbound team, Bree spent fifteen years as a freelance book planner, ghostwriter, and writing coach. She has collaborated with Fortune 500 CEOs, high-profile entrepreneurs, business disruptors, media moguls, politicians, and celebrities. Her ghostwritten books have been published by Penguin Random House, Simon & Schuster, Portfolio, Knopf Doubleday, St. Martin’s, Hay House, and Hyperion, including multiple national and international bestsellers.
In her other life, Bree is author of the Heart of Thorns fantasy trilogy (KT/HarperCollins) and the children’s novel, Zia Erases the World (Viking/PRH), an indie bestseller featured on NPR’s Off the Page. Her books have been published in nine countries and six languages, and her essays and opinion pieces have appeared in the Washington Post, Los Angeles Times, Slate, Zócalo, and USA Today. She also writes sleep stories for Calm and Happy Place.
Bree likes to talk—and talks regularly at schools, libraries, and nonprofits around the country about writing and mental health. She graduated from Amherst College, where she performed on the improv comedy team. These days Bree leads a quiet, mostly unfunny life on a farm in Ithaca, New York, with her partner. The real comedians are Piglet and Finley Fergus Fitzgerald III, their two waggish dogs.
ARCBOUND RECOMMENDS
Ancestry, La Lucha Libre & AI: Digressions on Intentional Image Making
AI is rapidly impacting how people create. As the tools improve and become more accessible, the creative industry and perhaps creative thinking itself will be transformed. At Baukunst’s recent Creative Technologist Conference, Raul Gutierrez spoke about his journey from AI skeptic to evangelist, and the surprisingly emotional experience of generating imagery with AI.
Raul Gutierrez is the founder & CEO of Tinybop, a children’s media company known for designing playful experiences to inspire creativity, curiosity, and a love of learning for children worldwide. Raul has always enjoyed the tension between art and technology and loves working with creative teams to turn code into delight. Raul is also a member of the Baukunst Creative Technologist Council.
The Future for Artists in the Digital World
A guest spot from Rory Felton, Founder/CEO of HitPiece
Blockchain technology is revolutionizing the music industry, providing artists with new ways to create, promote, and monetize their work. With Web3 technologies, artists can now issue tokenized album releases or single tracks, where each token represents ownership of a unique digital asset.
In addition to tokenized releases, artists can also issue non-fungible tokens (NFTs) representing exclusive content or experiences. These NFTs can include things like signed physical copies of an album, VIP access to concerts, or limited edition digital artwork. These digital assets can be bought and sold on the open market, and provide a valuable way for artists to monetize their work and engage with fans.
At HitPiece, we strive to make it super easy for an artist to mint (create) smart contracts for collections and NFTs of their creative works tied to valuable utility. Artists have begun to use this technology in creative ways to engage their audiences such as:
Looking for another great podcast episode to listen to?
Ximena Hartsock: One Vote Away From a Paradigm Shift
Ximena Hartsock is the co-founder of BuildWithin, which provides software and services for employers to find, onboard, and accelerate the productivity of “new-collar” workers. BuildWithin was founded on the principle that when given the proper access, resources, and training, anyone can move into a career they are passionate about and be successful in it. Born and raised in Santiago, Chile, Ximena pursued a degree in Spanish Literature and Philosophy at the University of La Serena.
In 2009, Ximena became the Director of Parks and Recreation under then-DC Mayor Adrian Fenty. When the Mayor’s term ended, Ximena left local government and became the National Director of Mobilization and Outreach at StudentsFirst, a nonprofit focused on education initiatives. At StudentsFirst, she had the idea for Phone2Action, a technology for civic engagement, and wrote a patent for connecting people to their lawmakers that was granted by the USPTO in 2021.
In this episode of The One Away Show, Ximena and Bryan discuss Ximena’s path from a government career to a startup, the value of apprenticeship, and decision-making as both a leader and a team member.
Experienced Digital Marketer
1yWow! I'm inspired to write a book after reading this article. This is an interesting read. Love it!