Chapter 5: The Design
Not just a pretty face

Chapter 5: The Design


With a really strong foundation of our Mission, our Values and the Branding that will define the hotel, we started the actual design process - both the architecture and the interiors. The design of the hotel was split in 2 parts: The buildings and the landscape. Landscaping is equally important, if not more important, than the buildings themselves for our project, since the concept is about reconnecting with our environment.

So we went about to create a space that encapsulated all our ideas. We were very intentional on finding a partner that specialized in sustainable architecture and bioclimatic design. After searching for 3 months, we found Pieris.Architects and Greenways Hellas LTD whose values and expertise aligned with our vision.

The team at work

The Principles

In order to achieve our mission of inspiring people to reconnect with their environment their communities and themselves, we set out to develop the guiding principles for our design.

  • Discovery: Inspire people to look again, look more closely, be curious and uncover things previously unknown to them “What is this? Where does this come from? How was this made?” 
  • Awakening: Evoke a rousing sense of realization and perspective of what’s important and what isn’t. “I didn’t know about this. That has changed my view on the planet”
  • Simplicity: Use simple, humble, minimal design, shapes and materials - less is more 
  • Organic: Nature has no straight lines - neither should life. Use shapes, colors and textures from nature and natural materials
  • Hope: Encourage people to open their eyes to what is possible and what could be better - infinite possibility, forever. “There is hope for our planet and there is something I can do to help make it better”

Embracing nature

We looked at different design approaches that draw inspiration from nature, follow a free form, but stay true to its natural imperfections - what they call a 'wabi-sabi' approach in Japanese design.

Water played a very important role as well - both in nature as well as on our property, and it influenced the design of the pools and the landscape.

A focus on thresholds (doors, windows, any space separators) would allow us to enhance the spirituality of the space through allowing natural sunlight to filter in and light up various locations in the building.

Finally, we wanted to capture the feeling of old but interpreted in a more modern way. We wanted guests to connect with the land, with the people and the local culture.

Here are some photos

Blending with nature


Natural Zen


Thresholds


Imperfection

Common Areas

The common areas (reception, restaurant, pool area, garden, offsite space, wellness area) also had to satisfy the goals we wanted to achieve. We intentionally placed the common areas in the middle of the property, surrounded by rooms, in order to inspire people to connect and gather and meet each other within a shared space. They all had to harmoniously blend with the surroundings and create a sense of community.

Closed Feedback Loop

The plot's topography also allowed for many interesting pathways in our landscape that would inspire discovery and create unexpected joy to our guests. We've dotted the big olive grove with breakout areas full of surprises; you'll just have to visit to explore them yourself!

Landscape moodboard
Exploration pathways along our landscape
Renders of our corridors
Gathering place at the restaurant bar


Rooms

While the common areas inspire connection and community, we wanted the rooms to be private sanctuaries.

In order to achieve this we made some decisions:

1) Everything is ground floor. Every room is it's own haven. There are no rooms stacked on top of each other, and you wouldn't need to take an elevator to get to your floors. While there are outdoor stairs since the plot is on a slope, you are always situated on the ground floor - the only floor.

2) The size of the suites are well above industry average. They all have private patios with plunge pools and uninterrupted sea views. Our smallest suite starts from 48 sqm2 inside space and 90 sqm2 outside private space. The total available room space (inside and outside) starts from 132 sqm2 per room and goes all the way to 380 sqm2. This gives each guest plenty of space to disconnect and immerse themselves in nature.

Room mockup

3) Subterranean design with planted rooftops. A subterranean design has many sustainability benefits; it keeps the rooms cool in the summer, reducing the need for air conditioning. The planted rooftops provide shading and heat absorption keeping the outside spaces cooler as well.


Our planted rooftops

Final Design

This is the culmination of countless hours, moodboards, meetings and debates.

A space that embraces nature.

A space that inspires you to disconnect.

A space that brings you closer with community.

A space that sparks exploration.

I present to you, Tella Thera:

Final Design

In line with our Discovery principle, we made multiple trips to the plot and walked every inch of it again and again to better understand every facet of it - from the colour and texture of its rock to the types of native plant and animal life we found living on its soil. We also did these walks with different team members and stakeholders, including the landowner himself who was tending to the 250 olive trees on property. We decided that our aim was to incorporate as much of the native landscape as possible.

We discovered many interesting things, like these tiny wild asparagus . These are used by locals as an ingredient for fresh omelets.

I guess we're serving asparagus omeletes

Tiny wild asparagus growing on the plot. Delicious.


Next week I will be doing a deep on Hospitality Tech. It's a very confusing landscape and I'd like to share some observations. Also, AI?

Chapter 6: Hospitality Tech drops next Friday



Sean Ellis

Customer Experience Leader & Strategist | ex-Airbnb, Toast, Simple | Contact Center Dork | A dad who works, not a worker who dads

8mo

This has been such a great read along Loukas. I love that you’re doing this, and I look forward to being a guest!

Like
Reply
Patricia Gonzalez (she her hers)

Customer Support Leader at Rippling

8mo

This read is so enthralling and stimulating, what a beautiful unraveling of a dream project

Like
Reply
Ula McGrath

Senior Manager @Airbnb

8mo

Love every detail of your planning! Can’t wait to see how it all comes to life!

Like
Reply
Norbert Szymkowiak

CIO/CEO/CTO/Entrepreneur

8mo

Thanks for sharing all of this Loukas. It is fantastic, deep from the heart and full of love.

Like
Reply
Michael Ignatiadis

Head of Supply Chain Consulting - Asia Pacific at JLL

8mo

Amazing ! one with nature

Like
Reply

To view or add a comment, sign in

More articles by Loukas Tourkomanis

  • Chapter 8: Lessons and Learnings

    Chapter 8: Lessons and Learnings

    So here we are, at the final chapter of this newsletter. I've been reflecting on the lessons and insights from the…

    1 Comment
  • Chapter 7: Sustainability

    Chapter 7: Sustainability

    Did you know the term 'Greenwashing" actually originated from the hospitality industry? The term "greenwashing" was…

    1 Comment
  • Chapter 6: Hospitality Tech

    Chapter 6: Hospitality Tech

    Where does tech fit into hospitality? Turns out, in many places! Hotel tech has been evolving a lot over the past few…

    3 Comments
  • Chapter 4: Branding

    Chapter 4: Branding

    Typically, branding takes a back seat in the early stages of a new venture like this. Often, it's a last-minute…

    2 Comments
  • Chapter 3: Mission and Values

    Chapter 3: Mission and Values

    Culture eats strategy for breakfast. Having worked for a design-led company (2 of the 3 co-founders of Airbnb are…

    1 Comment
  • Chapter 2: First Steps

    Chapter 2: First Steps

    So you want to build your own hotel. If you're not from the industry, where do you even start? “You reach your…

    8 Comments
  • Chapter 1: The Origin

    Chapter 1: The Origin

    Exactly 10 years ago, the European Airbnb CX Leadership team gathered at an old Georgian-style house in Dalkey, about…

    19 Comments

Insights from the community

Others also viewed

Explore topics