Christmas 2024 - Packaging Themes.

Following on from our recent newsletters around the theme of Christmas packaging, this week we’re looking in more detail at the key themes for packaging over this coming festive season.

The Christmas sales period is a key event in an ecommerce or retail businesses sales calendar. It’s a time when packaging design really showcases the products inside the box and it gives a direct and tactile point of contact with the customer.

Maximising this opportunity is vital especially as it gives a brand new ways to expand reach and grow brand awareness.

Sustainability.

Sustainability is without doubt a key theme in festive packaging for this year. Minimalism and eco-friendly packaging choices showcase your brands commitment to protecting the planet but also appeal to eco-conscious customers who actively seek out and support brands who fit their eco-friendly credentials.

This type of sustainable packaging says you care about the environment and encourages customers to either reuse or recycle packaging so it can be used again and again.

Cardboard packaging is perfect for eco-friendly and smart packaging choices for this reason.

Belmont Packaging are FSC certified and source our raw materials from sustainable forests. We manufacture our products using cardboard made from a minimum of 70% recycled materials and all our cardboard production waste is recycled as well.

At a time when environmental worries are of key concern to everyone, championing sustainability and reducing waste whilst choosing eco-friendly packaging is key to keeping your brand at the front of a customer’s mind.

Personalisation.

In a world of mass production, personalisation really makes your brand stand out from others. Customers love feeling valued and going that extra mile to make your packaging and unboxing experience extra special can really stand your brand apart from competitors.

You could offer custom designs to customers so they can opt for packaging that resonates with their product choices and style preferences for the perfect personalised experience.

Personalisation can even extend to what goes inside the packaging, which is why so many of the biggest retailers offer the chance to add a personalised message to your order. What better way to make the recipient smile than with a message that says the sender cares.

Personalisation definitely stands out in a busy world of mass-produced items and makes your brand more appealing, so this is an area that’s definitely worth investigating.

Design Choices.

Design isn’t just about the box itself but can extend to the type of print that goes onto the packaging. Whether you opt for a simple design or go for a full-on festive design it needs careful consideration and you should think about brand values and which style best fits that. The following gives some ideas and areas to think about:

1.  Simplicity and traditionally festive colours work well for Christmas packaging. Green and red immediately connect with the spirit of Christmas.

2.  Black with red, green or gold creates a sense of classic elegance.

3.  Blending festive colours with your brand colours is also highly effective and creates a brand harmony that customers will notice and appreciate.

4.  Rustic and natural packaging preferences connect with eco-friendly and sustainable choices.

5.  Fun, retro and nostalgic designs are popular and timeless, so incorporate this in your packaging in ways that fit with your brand personality. This type of design creates standout for your brand and if it makes your customer smile and feel an emotional connection with your brand then that’s even better for building loyalty.

6. Pops of vibrant colour schemes combined with bold geometric shapes are also on trend. This design guarantees stand out on busy retail shelves. This sort of style celebrates creativity and individuality which appeals to certain customers.

7.  At the opposite end of the packaging spectrum, minimalism works by focusing on the eco friendly packaging design and the contents inside the box, rather than distracting the eye with designs. This type of packaging is stylish and distinctive in its own way and stands out because of its classic and timeless appeal.

Keep Your Focus on Brand Personality.

Whatever type and style of packaging you opt for, you should focus on maintaining and reflecting your brand’s values and personality during this process so that a customer can easily connect your brand with your packaging.

It’s time to consider your Christmas packaging in more detail. Can we help? Our team are available to assist with any packaging related enquiries you have.

Packaging comes in all shapes and sizes, but it’s a powerful way to attract a customer’s attention and persuade them to purchase. Make sure you give your packaging the best chance of standing out.

Our packaging design team are experts at helping to guide you on this journey, so if you would like to discuss this, or indeed any aspects of your product packaging in more detail give our team a call on 01942 521919 or email: enquiries@belmontpackaging.co.uk and let’s take your packaging to the next level for Christmas and beyond!