The circle of trust between you and your patients (and the economics behind it)

People hate to think about bad things happening so they always underestimate their likelihood. 

At the heart of denial in healthcare is a yearning for the youthful bodies we once had. This yearning keeps us from dealing with the issues of the present moment. 

As nature moves our physical bodies forward in time, they require more attention, not less. The more we neglect it, the more it cries out in the only language it has.

Yet, in the face of great adversity and denial, we have gained powerful healing qualities. But those healing qualities require a certain sequence of steps to activate them. 

A sequence that people rely on their physicians to perform. 

How to embrace the reciprocity of care and create a circle of trust with your patients.

Your first step is to activate those healing qualities in the patient. You do that by helping them to face the present situation and strip away the fear they face. The fear of the unknown. In your patient’s eyes, your diagnosis helps put a name and a face on the big scary unknown.

Next, you build belief that there is something to be done about the experience. Whether you use Evidence Based Medicine, Ayurvedic Medicine, Homeopathy, or OMM, the focus is to show there is action to be taken.

Finally, you empower the patient to activate their innate healing qualities with the help of your treatment plan. You help the patient complete a circle or trust that instills in them the willpower to face the present moment and take action. 

Medications and treatment plans work (or don’t work) simply as the catalyst to bond these three agents: 

1. Trust in you as healer
2. Proof in the modality
3. Belief in themselves

This circle, at its best, produces amazing medical miracles & breakthroughs. This is the reciprocity of care. 

The economics of the reciprocity of care

Take a look at the three points above. What’s not included?

Third party oversight.

Nowhere does a third party like an insurance company or government contribute the the circle of trust or the reciprocity of care.

The economics of the CURRENT healthcare system is a labyrinth of rules, regulations, documentation guidelines, and outcome tracking. Bloated fees, hidden costs, and piling debt.

These are all symptoms of the disease called the third party payer healthcare system.

This year primary care physicians saw their patients for less than fifteen minutes on average. 

During those 15 minutes, only 53% of the visit was spent communicating with the patient while the remainder was dedicated to EHR documentation, visit coding, reviewal of test results, and writing prescriptions. 

That totals 7.95 minutes, on average, of face-to-face communication between physician and patient.

Your patient visits have been reduced to hurried transactions that leave no room for fostering authentic relationships.

One of the most important characteristics of a market economy, also called a free enterprise economy, is the role of a limited government. Most economic decisions are made by buyers and sellers, not the government. 

A competitive market economy promotes the efficient use of its resources. The reciprocity of care is perfectly aligned with the market economy.

Until denial takes over.

When denial takes over, fear sets in, and individual responsibility disappears. Then we are left with a mob mentality. 

Mob mentality is what brings markets crashing down. 

Stock market crash. Housing market crash.

The business of medicine is about working hard day after day to provide an essential resource to the people who need it. 

So why do the ones who profit the most exist outside of the circle?