Close More Deals With These 2 Emails
In 2024, Attention is HARD to capture, keep, and convert.
How many times have you ended a sales call just to find yourself “Following up again” on a proposal to a prospect.
“But Matt, they said they were interested…”
“But Matt, they asked me to send them a proposal…”
“But Matt, they said they needed to talk with their business partner”
I’ve got news for you, if the prospect is not saying “YES!“ on the call, they’re saying “NO“ in their head.
Sure, everyone is different.
But after 5,000+ sales calls that I’ve been on it the past 10 years, It usually comes down to one of 3 things:
1. They’re not confident in you or your services (Break out those relevant Case Studies, preferably on the call!)
2. They’re meeting with other vendors (Stand out from the crowd by learning everything about their business and crafting a custom strategy for them.)
3. They’re not in the market for your service (Wrong timing, no budget, not a need.)
Now… the moment you’ve been waiting for…
Template #1
When to send it: Send this template directly after a call with a prospect where they asked you to send a proposal, quote, or statement of work.
Goal of this template: Ask for information to personalize the proposal further and demonstrate your professionalism.
Subject: Anything to add?
Email Body:
"Hey X, It was a pleasure speaking with you earlier!
I will be sending over the (Replace with Service) Proposal shortly, which will include the following:
1. Point 1 Discussed on call
Recommended by LinkedIn
2. Point 2 Discussed on call
3. Point 3 Discussed on call
Is there anything else you’d like to see included in the proposal?"
Template #2
When to send it: Send this template directly after the call if they said they need to speak to their partner or if you feel they were not confident in your proposal.
Goal of this template: Demonstrate your professionalism.
Subject: Great speaking with you!
Email Body:
"Hey X,
It was a pleasure speaking with you earlier!
I wanted to share some success stories from previous clients we’ve helped with (Replace with service discussed).
You can find the case studies here [Link to website]
Is there anything else I can help clarify that we didn’t discuss on our call?"
Have a great weekend!
Matt Suffoletto
Head of Partner Success
From Strategy to Story: Your Marketing Makeover Partner
10moThanks for this advice, Matt! These templates look great for keeping the conversation active and demonstrating our value while finalizing proposals. It's a strategic way to stay engaged rather than ending with a generic "great talking with you," and then leaving a gap in contact while they wait for your proposal. Do you have any specific strategies for assessing a prospect's interest level during the call to better customize our follow-up?
Automation Expert | Automate your business to 6x your maxed out business into the 7 figures you deserve. // Visit RedScaleCorporation.com
10moI always do #1, but #2 could be useful. You write like I do.