Coach as Creator
Marcia Bench
We Help Female Founders Rapidly Grow Their Audience & Revenues Through Authority-Building Organic Marketing | 30-Time Author | Former Lawyer & Executive | 3 Exits
There has been a ton of conversation on LinkedIn lately about Creators...as well as about the importance of your personal brand in attracting clients and even in selling your business, if that is your goal.
They are connected.
Chris Donnelly defines a "Creator Founder" as "a small-medium size business owner who gives their business an outsized advantage through their personal brand and audience."
And who doesn't need an unfair advantage today, right?
People buy from people they know, like and trust.
And when they see you regularly posting valuable content, from which they can binge your other content to learn more about you, they are highly qualified when they reach out to book a call with you.
It saves you time, accelerates the nurturing process, and allows you to enroll clients faster.
So the question is: how do you become a coach-as-creator without spending ALL of your time writing and recording content?
The secret is using a Content Ladder, in which you create one key piece of content, and derive the rest of your posts for the coming week from it.
It can be a long form YouTube video, a newsletter article, or a podcast episode.
That can become:
If you were to start focusing on your personal brand and content creation stemming from it today, ask yourself these questions:
Taking a thoughtful approach to these two key aspects of your online presence will turn what may have seemed like an "inconvenience" (creating content) into a core revenue-generating and audience-building activity.
Want help? Just DM or email me and let's have a Virtual Coffee session!
Recommended by LinkedIn
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My 30th Book is Available for Preorder!
Looking for inspiration - to start or grow your own coaching business?
Then you'll want to grab your copy of Taking the Leap asap!
It's for you if:
(a) you are currently working in a corporate role and want to start your own business, or
(b) you are already a female founder/ business owner - and would love inspiration along your journey.
Each of us who contributed to this first ever anthology published by my publishing company have made that leap from employee or executive to female founder - and in this book we share our stories.
Go ahead and preorder your copy here:
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About the Author/Publisher
Marcia Bench is CEO of Female Founders Growth Academy, her fourth business, dedicated to helping female founders rapidly grow their businesses with authority-building organic marketing.
Her online career began when she founded the first career coach certification company in the world in 2001. She sold it in 2020 after 19 years and expansion into 42 countries. A 29-time author, Marcia was the third author published by Hay House. Her books include The High-Ticket Group Coaching Method and Conscious Client Attraction.
She is a former attorney and corporate executive with more than three decades of expertise in business, marketing and entrepreneurship.
Lifestyle Design Coach -helping busy women to prioritize their self-care and healthy habits for increased confidence and productivity
3moHi Marcia!! Been a while! So excited to see your name!! I started the article in my email and ended up here in linked in reading it in full! What an excellent article with so many VALUABLE takeaways!! Thank YOU!! I really love the idea of one key content shared in a big way and then break away pieces that lead back to the focused content! I was even thinking my smaller bursts could be additional nuggets, or even actionable ways to use the information. I am going to put a plan of action into practice right now for this week! Not waiting to implement your incredible strategy!! Thank YOU again!!! I have several of your books and will go order this new one straight away!! I appreciate you and also in being reconnected, yay!! xoxo Helen Raptoplous