Coffee trends and technology: Melitta Professional at international events in the ☕- industry

In the world of Melitta Professional, a lot has already happened during the last years. Now we would like to take you with us on our journey as a System Solution Partner for your coffee business. Therefore, this newsletter includes our most exciting topics, our top picks selected by our LinkedIn community, and also the upcoming events, where we can meet in person.

Sounds interesting? Then let's start right now & take a look behind the beans!☕

From Copenhagen to Barcelona - let's take a look back together at past events and trade fairs. We share our unique experiences and key learnings in the areas of coffee, business and innovation.

World of Coffee Copenhagen

Melitta Professional for the first time as exhibitor

The World of Coffee Events, organized by the Specialty Coffee Association (SCA), recently made a stop in Copenhagen, and we were excited to participate as exhibitor for the first time. At the Home of Coffee Lovers event guests were invited to experience the ease of preparing various coffee drinks with our innovative machines.

Michal Ziemlewicz's delicious cocktail creations and other signature drinks, all prepared by our fully automatic machines, were a big hit. One of the highlights was the Nitro Coffee, dispensed right out of the XT7 - showcasing what is possible with technical excellence. Thanks to Melitta Professional, creating unique cocktails is possible with a simple touch.

Furthermore guests had the opportunity to discover our new products and latest innovations. We were thrilled by the high level of interest at our stand. Many visitors stopped by, leading to great conversations and an electrifying atmosphere.

Stefanie Heidemann not only supported us with her coffee expertise, but also joined the Latte Art World Championships as a judge - we are beyond proud to having you in our team.

Thanks to everyone who visited us in Copenhagen. We look forward to seeing you at future events!

OMR 2024 - a digital universe

A complete success for Melitta Professional

With 67,000 visitors, 1,000 exhibitors and over 800 speakers, the OMR Festival in Hamburg is undoubtedly one of the world's largest digital marketing events. As an official coffee partner, we were once again able to take the opportunity to present our brand this year.

Exciting talks, masterclasses and inspiring insights into digital business topics brought together a wide range of people and brands from the digital scene.

To provide visitors with a well-deserved caffeine kick in between, coffee was available at 12 different stations. While our fully automatic coffee machines in VW Bullis and the Coffee Kitchen offered a wide variety of drinks for a relaxing coffee experience, our reliable filter coffee machines made it possible to serve large crowds with the help of our so-called Coffee Runners. More than 30 dedicated Coffee Runners were able to bring a smile to the faces of many visitors on the 100 square meter site.

We are particularly proud of our Melitta Professionals Justine Schumacher, Anja Milker, Evelyn Krist and Oleg Harder, who brought the Melitta spirit to the OMR with a lot of passion, good mood and hard work. A strong team effort!

Many thanks to everyone who made this event so special!

World Wide Convention Barcelona 2024

The World's largest connectivity event

At the McDonald's World Wide Convention, we joined a global gathering of McDonald’s franchisees and industry leaders to showcase our coffee and machine portfolio as an important element of the QSR-industry on the international stage. A remarkable gathering known for its unique combination of exhibitions, conferences, and the largest assembly of policymakers driving the digital economy.

The event thrived:

• Over 2,700 exhibitors, sponsors, and partners
• More than 1,100 speakers and thought leaders
• Over 101,000 unique in-person attendees from 205 countries and territories

This exceptional four-day event was filled with expertise, thought leadership, inspiration, and deal-making. Our team was thrilled to connect with partners from around the world and showcase our latest innovations. It was an incredible opportunity to engage in insightful conversations and be inspired by the new trends and topics shaping the future of the QSR industry.

Our stand was a hub of activity, with plenty of lively conversations, good spirits and, of course, at least as much delicious coffee. We are grateful for the opportunity to be part of this fantastic event and look forward to participating in the coming years.

Thank you to everyone who visited us and to the event organizers for such a wonderful experience. We can't wait to see what the future holds!

Fairs in July & August 2024

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