Combine Your Customer Segmentation & Personalisation Strategies For Maximum Impact
Implementing a good customer segmentation strategy is one of the best ways to boost business success.
Why?
Without effective division of your customer base, your sales communications will be less focused, which means that you may not engage as many of your ideal customers as you would like.
Effective client segmentation can help you to build and retain brand loyalty. It allows you to present meaningful offers to different segments, based on their preferences, part of a process known as personalisation.
In this article, we’ll help you to understand the fundamentals of customer segmentation and personalisation, how to implement an effective combined strategy, and how to avoid some common pitfalls along the way.
What is customer segmentation?
In simple terms, it is the act of dividing and organising your target customer base into groups, based on various characteristics.
Some customer segmentation examples include creating groups based on:
The above list is not exhaustive and there are plenty of other ways to segment your market or customer base.
The next step is to identify...
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