Companies Cannot Ignore the Rise of the Planet of the Video Game Apes
Games are everywhere, and here is why companies cannot ignore them

Companies Cannot Ignore the Rise of the Planet of the Video Game Apes

“Gamifying content isn’t just about adding game elements like points and badges. It’s rooted in behavioral science, aiming to drive specific behaviors by making tasks engaging, purposeful, and enjoyable. Understanding what motivates people, is used to foster loyalty, motivate employees, attract clients, and gain a competitive edge in various industries. Ultimately, it’s about making processes more impactful and fun to drive positive change.”


GTA 6’s Publisher Says Video Games Should Theoretically Be Priced At Dollars Per Hour

“By that standard our prices are still very, very low, because we offer many hours of engagement, the value of the engagement is very high. So I think the industry as a whole offers a terrific price to value opportunity for consumers.”

Warner Bros. Discovery CEO, David Zaslav outlined some ambitious plans during the recent earnings call and claimed that the company is concentrated on turning its most popular franchises into service games.

During the most recent earnings call, David Zaslav discussed the vision to evolve major franchises like “Harry Potter,” “Game of Thrones,” “DC” (primarily Batman), and “Mortal Kombat” into billion-dollar gaming entities, emphasizing a shift towards live service gaming experiences.

Games are here to stay and they will probably be mobile -

VCI Global Limited has signed an agreement with Playstack Limited, a games developer and publisher based in the UK, to acquire the IP and assets of Playstack’s unique AI-based AdTech platforms.

The platform uses AI alongside gamification of digital marketing assets and new disruptive technologies, such as augmented reality to maximize brand engagements on mobile with global applications across corporate, consumer, and large audience event opportunities.


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