Complete Guide to Leverage Custom Metrics in Google Analytics

Custom metrics belong to the most underused features in Google Analytics. Read this article and empower yourself to enhance your setup and insights with custom metrics!

In previous articles I’ve shared a lot about pre-defined metrics and calculated metrics.

Without doubt, both groups of metrics are tremendously powerful. However, a lot of extra optimization opportunities arise once you have defined insightful custom metrics for your business.

In this post I explain in all depth about custom metrics based on an actual use case. And the greatest thing is that you are able to replicate this method in your Google Analytics account!

Read more: How to Best Leverage Custom Metrics in Google Analytics.