🌟 Comprehensive list of technical SEO terms : Your Ultimate Guide to Success 🌟
Here’s a comprehensive list of technical SEO terms commonly used in the field:
General Technical SEO Terms
1. SEO (Search Engine Optimization): Strategies and techniques used to improve a website's visibility on search engines.
2. SERP (Search Engine Results Page): The page displayed by a search engine in response to a query.
3. Crawlability: A website’s ability to be discovered and indexed by search engine bots.
4. Indexability: The ability of a page to be stored in a search engine's index and appear in search results.
5. Organic Search: Non-paid search engine results generated based on relevance to the query.
6. Canonical Tag: An HTML tag used to avoid duplicate content issues by specifying the preferred version of a webpage.
7. XML Sitemap: A file that lists all the important pages of a website, helping search engines understand its structure.
8. Robots.txt: A file that instructs search engine crawlers on which pages or sections to crawl or avoid.
9. Redirects: Techniques to forward users and search engines from one URL to another:
- 301 Redirect: Permanent redirect.
- 302 Redirect: Temporary redirect.
- Meta Refresh: Page-level redirect.
10. Schema Markup: Structured data code added to websites to help search engines understand content better.
11. Metadata: Information that describes the content of a page, including:
- Title Tag
- Meta Description
12. Alt Text (Alternative Text): Text descriptions of images used for accessibility and SEO.
Crawling & Indexing
13. Search Engine Crawler (Spider/Bot): Programs used by search engines to scan web pages for indexing.
14. Crawl Budget: The number of pages a search engine bot crawls on a website within a given timeframe.
15. Disallow Directive: A robots.txt directive used to block specific URLs or folders from being crawled.
16. Noindex Tag: A directive to prevent a page from being indexed by search engines.
17. Deep Crawling: The process of a search engine thoroughly indexing all parts of a website.
Website Performance & Core Web Vitals
18. Core Web Vitals: Google metrics assessing user experience:
- Largest Contentful Paint (LCP): Measures loading performance.
- First Input Delay (FID): Measures interactivity.
- Cumulative Layout Shift (CLS): Measures visual stability.
19. Page Speed: The time it takes for a web page to fully load.
20. Time to First Byte (TTFB): The time it takes for a server to respond to a browser request.
21. Mobile-Friendly Design: Ensuring a website performs well on mobile devices.
22. Responsive Design: Designing web pages that adapt to various screen sizes.
23. AMP (Accelerated Mobile Pages): A framework for creating fast-loading mobile web pages.
Security & Accessibility
24. HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP that encrypts data between a browser and server.
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25. SSL/TLS Certificate: Security protocols that establish encrypted links between web servers and browsers.
26. Accessibility (WCAG): Ensuring websites are usable by people with disabilities.
URL Structure
27. URL Slug: The part of a URL that identifies a specific page.
28. Breadcrumb Navigation: A secondary navigation system showing the user's location on a website.
29. Parameter URL: URLs with query strings often used for tracking or filtering.
Errors & Penalties
30. 404 Error: A page not found error indicating a broken or dead link.
31. 301/302 Redirect Chains: Multiple redirect links that slow down page loading and confuse bots.
32. Google Penalty: A manual or algorithmic action reducing a site’s ranking for violating guidelines.
33. Duplicate Content: Identical or similar content on multiple pages that confuses search engines.
Tools and Metrics
34. Google Search Console (GSC): A free tool to monitor and troubleshoot site performance in Google search results.
35. PageSpeed Insights (PSI): Google’s tool to analyze and optimize site performance.
36. Crawl Errors: Issues encountered by bots when crawling a site.
37. Structured Data Testing Tool: Google tool for testing schema markup.
Advanced Concepts
38. International SEO: Optimizing for audiences across different countries and languages.
39. hreflang Tag: Specifies the language and geographic targeting of a webpage.
40. Content Delivery Network (CDN): A system of servers distributed globally to deliver content faster to users.
41. Lazy Loading: Deferring loading of non-critical resources, like images, until they are needed.
42. Link Equity (Link Juice): The value passed from one site to another via backlinks.
43. Canonicalization Issues: Problems arising from duplicate URLs.
Analytics & Tracking
44. CTR (Click-Through Rate): The percentage of users who click on a search result.
45. Bounce Rate: The percentage of visitors who leave a site after viewing only one page.
46. Dwell Time: The amount of time a user spends on a page before returning to the search results.
47. Session Duration: The total time a visitor spends on a website.
SEO Standards & Guidelines
48. Google’s E-E-A-T: Expertise, Experience, Authoritativeness, Trustworthiness framework for evaluating content.
49. Mobile-First Indexing: Google prioritizing mobile versions of sites for indexing and ranking.
50. Thin Content: Pages with little or no value to the user, often penalized by Google.