A Conceptual Note on Graphics and Design
INTRODUCTION TO GRAPHICS AND DESIGNS
Graphics are like a wide spectrum and the essence of a design is effective communication. We communicate our purpose on a daily basis, so should the desire of our designs be, for every marketing strategy there’s a plan to organize content into an informational piece of communication, communication is the key to growth and persuasion in business, have you ever asked yourself what designers do? You might have an inkling of needing a designer when you need a logo when you need to publish a book when you need to make a visual impression, there are all sorts of things you could affiliate to a designer, but it’s still like 1% of the versatility of a designer.
Types of Graphics and Designs
- Visual Identity and Branding
- Marketing and Advertising Design
- User Interface and Experience Design
- Art and Illustration
- Motion Graphics
- Packaging Design
- Publication Design
- Environmental Design
Visual Identity and Branding
Every brand has a story to tell, every story to tell needs a branding that calls for an identity, designers are meant to be able to develop a visual representation of a brand with shapes, colours, images, and typeface.
Visual Identity varies from logos, business cards, colour palettes, and typography. A designer can choose this niche as his/her area of specialization. A brand personality and essence must be well understood by the designers to draft an identity for the brand.
Marketing and Advertising Design
Marketing Designers are more like copywriters, this niche of design comes with a special kind of grace, this type of designs are meant to communicate with the audience effectively in such a way it would influence the decision of a potential client/customer. Examples of marketing and advertising design are; book covers, flyers, postcards, billboards, vehicle wraps, PowerPoint presentation, pitch deck, banners, and social media Ads.
User Interface and Experience Design
Users are so hard to please when interacting with programs, a user interface and Experience Designer or a digital product designer would ensure a program interface is easy for the user to feel the essence.
UI designers design all sorts of visual elements that come with a program, buttons, menus, icons, cards, and the likes, examples of products UI/UX Designers design are desktop apps, mobile apps, web apps, and games.
Art and Illustration
The art of a design is Illustration, illustrators are designers that create characters in form of art while an artist is one who creates a visual experience that can either be seen or felt, some of the designs they make are: pictorial novels, T-Shirt Design, Comic Books and concept art.
Motion Graphics
What do we say motion is again?
More like a progression, right? Motion graphics are the type of designs that move which could be an animated text or character, these types of graphics always create a visual experience with sounds. This type of graphic is an adjunct of videos and it's much needed in creating professional video content. Examples of this type of design are YouTube Intros and outros, Animated Logos, and Presentations.
Packaging Designs
More like the designs of everything you see on products examples are, wrap design, tin labels, and bottle labels. These designers create product mockups and print materials for product identities.
Publication Designs
Publications are written texts like books, textbooks, magazines, newspapers, brochures, and the likes, these designers leverage the art of publication to create well-formatted texts for publication.
Environmental Designs
These are designs meant for the environment, you can call them space decorators, these designers are careful about their choice of arts because it calls for more depth in paintings and visual enhancements. Examples of these designs are wall murals, Office Branding, Interior Decoration, and the likes.
After having an inkling of what a Graphic Designer can and should do, you might just be interested in partaking in the Digital MasterClass courtesy of Bugfix technologies for free, register via the button below:
Written By: Williams Adejuyigbe Beloved
Williams Adejuyigbe Beloved is a Tech innovator, Content Creator, Information Marketer, Creative Director, Social Media Leader, Digital Skills Trainer, and a Cyber Security Enthusiast, he is a vast component in this industry and he doesn't settle for less with his distinct and instinct institution, he is resolute of deep technology and presently the Creative Director of BUGFIX TECHNOLOGIES. You can follow him on Twitter @badboy_tech
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