The Connected Campaign
Happy Friday Salesforce Marketers!
This week on The DRIP, we had a real mixed bag of content. From top blogs in the Salesforce Marketing community, to how to send Lead notifications to your Sales Team from Marketing Cloud. Plus, did someone say a Pardot functionality is getting retired?
We’re also diving into email marketing: all the ways to send an email in Marketing Cloud, as well as how to see who you can actually send it to.
In the spirit of the marketing community, why not share with your pals so you can upskill together?
Enjoy!
Something New
What has recently got the marketing community talking?
It's no secret that we love content - it's an amazing way to learn new things, and the Pardot and Marketing Cloud community love sharing their ideas and expertise. With over 30 entries, discover well-known and new favorites in our top Salesforce Marketing blogs!
When it comes to interested prospects 'speed-to-lead' is often crucial – so what if you could send the sales team a notification to ensure they engage at the right moment. Well, you can! There are two ways to do this, and you can make it even better with lead scoring using the SalesWings app.
Retirement alert! Run automation rules "in real time" are scheduled for sunset in all Pardot (Account Engagement) editions in June 2023. But no need to panic, we share two alternatives that you can take advantage of to bolster your Account Engagement automation.
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Something Old
What we found while digging into The DRIP’s archives.
With Salesforce Marketing Cloud (and other tools) you will often notice that there are multiple ways to achieve the same outcome. Sending emails is a key example. But which is the best for your use case? Find out in this rundown...
Do Salesforce users need to know who can (or can't) be contacted by marketing emails? Mailability Flags are a colored flag icon displayed on the Lead or Contact record in Salesforce to do just that. It's simple, but effective. This guide shows you how to implement it with some examples to try out, and shares tips to make the most of this hack.
Something Borrowed
What we’ve been loving from the Salesforce marketing community.
Do you find that you always have issues when it comes to marketing automation? If so, Jeff Kemp has your back! He shares 10 of the most common problems and what contributes to them so you can get your automation process polished.
Something Blue
Events you may be interested in from Salesforce and the community.
TrailblazerDX is happening next week! Over the two days, there are loads of sessions for marketers to get stuck into. Even if you are not heading to San Francisco for the event, you can catch some of the sessions on Salesforce+ and watch wherever and whenever you want.
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Author, Salesforce MVP, SF Marketing Champion and Marketing Cloud Expert
1yI know this sounds conceited and probably is a bit, but I am really confused on why blogs that have not been updated in years and some with much less quality content are featured well above 2 SF MVPs blogs (sfmarketing.cloud and gortonington.com). This really seems like there is a disconnect between content on this article and community perception... heck Shibu's blog isn't even mentioned. (Another SF MVP and Golden Hoodie recipient)