Content for Growth | July 2023

Content for Growth | July 2023

I hope you are enjoying the summer and staying cool! My oldest daughter has been interning at our company and she wrote a great post on the fading hype of ChatGPT. Check it out and let me know what you think?

As we turn the corner to the fall conference season, I want to invite you to register for these upcoming sessions I will be hosting:

Until then, checkout some of our other hot articles of the this month.

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Secrets to Help You Succeed in B2B Content Marketing

Learn why B2B content marketing is a powerful tool that can help your business stand out, build strong relationships, and grow.

What You Need to Know About Google Analytics 4 (GA4)

Learn all about transitioning to GA4 for your B2B analytics efforts, why it’s essential, and how to do it right.

ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade

Discover the hype and realities of AI-generated content. Explore the limitations, ethical concerns and potential and pitfalls of AI as a content generation tool.

11 Types of CTAs You Can Use to Drive Conversions

Unleash the power of conversion with these 11 types of CTAs that will get your customers clicking like there’s no tomorrow.

Content Marketing Editorial and Writing Services: What to Look For

Explore the pros and cons of in-house writing teams versus outsourcing content writing and editorial services, and find the right approach for your organization.



Featured Resource


Obinna Nwosu

Founding Partner, CN Architects, Director Geoelis Cables, Director Stargas Limited, afro-deconstructive architecture, sustainability, AI

1y

Michael Brenner the hype of ChatGPT was like the .com It was bound to drop.

Ken Kaplan

Editorial Director at Nutanix – Editor in Chief of The Forecast

1y

Great collection of articles, Michael. I especially like Sophie’s story on ChatGPT hype. Bravo!

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