Content Marketing for Speakers
Carma Spence
Book Advisor for Executive Coaches & Business Leaders ⚡ Build Authority, Influence & Thought Leadership ⚡ Bestselling, Award-Winning Author ⚡ Podcast Host/Speaker ⚡ Follow for tips on creating & marketing lead gen books
As a public speaker, you are an expert on some topic. What better way to demonstrate this expertise…and get some search engine juice for your speaking website…than through content marketing.
One content marketing technique is writing short 300-500 word articles related to your topic of expertise and having those articles published on other people’s websites — blogs, online magazines, etc. In your resource or “about the author” box, point readers to your speaker website for more information.
This is a long term strategy that can help build backlinks to your site, introduce new people to your topic of expertise and even attract potential joint venture partners and affiliate marketers for your products and services. It can also lead to more gigs booked.
Now here’s the trick to making this work effectively for you.
First, uncover the keyword phrases that people use when searching for a speaker like you. Then, optimize your articles and their titles for those keyword phrases. You can find these phrases by going to a keyword research tool and entering keywords that you think are relevant. The tool will generate a list of related keywords and phrases that are actually being entered into search engines within the past few days. Read through this list to see if you’re right and to further fine-tune your list keyword phrases.