Conversation Chronicles | December 2024
As 2024 draws to a close, we stand at the threshold of what promises to be the most exciting chapter in AI evolution yet. This year marked AI's dramatic transformation from a buzzword to a business essential, and 2025 is set to take this revolution further with the rise of AI agents.
The agent economy isn't just another tech trend—it's reshaping how businesses connect with customers. In an era where digital natives demand instant, precise interactions, autonomous agents are delivering unprecedented results. Want to see the future of customer engagement? We're unpacking it all in this edition.
Leading this transformation is Gupshup AI, our comprehensive solution that empowers businesses to build intelligent agents capable of autonomous decision-making. From Cars24's success story to insights from Conversations Saudi and the latest in RCS marketing, we're showcasing how businesses are already leveraging this technology to create more meaningful customer connections.
Speaking of connections, don't miss our special Quiz Time section—where we reveal surprising facts about holiday marketing traditions. We would like to once again emphasize that your success stories and innovative use of our solutions have been the highlight of our year. We're truly grateful for the trust and partnership you've shown us.
Before we dive into this edition, here's wishing you a spectacular 2025—may it be a year of innovation, growth, and transformative customer experiences.
Feature Read
From “There’s an App for That” to “There’s an AI Agent for That”
Remember when smartphones revolutionized our lives with the iconic phrase “There’s an app for that”? We’re now standing at the cusp of an even more transformative technological shift: the age of AI Agents. Just as apps once simplified complex tasks, AI Agents are poised to become our universal problem-solvers, adaptable assistants, and intelligent collaborators.
Solution in Focus
Gupshup AI: Build Delightful Conversational Experiences with Fine-Tuned, Enterprise- Specific LLMs and AI Agents
Business conversations need to meet a higher standard of accuracy, context and relevance. With ACE LLM, businesses can deliver more precise, human-like interactions with speed, scale, and compliance. Moreover, with a ready library of easily deployable AI Agents, they can automate query handling, offer product recommendations, plan travel itineraries, and even handle customer service queries. Think of them as super-smart digital assistants that can handle complex tasks across multiple domains.
Quiz Time
1. In marketing terms, what unique phenomenon happens on December 26th each year?
a) Highest gift card redemption day
b) Peak product return day
c) Largest digital download day
d) Maximum social media engagement day
2. The concept of "New Year's Resolutions" was first used in marketing by which industry?
a) Fitness industry
b) Insurance companies
c) Publishing industry
d) Healthcare industry
3. Which brand created Santa's red and white suit as we know it today?
a) Macy's
b) Coca-Cola
c) Nestle
d) Pepsi
Customer Spotlight
Gupshup’s Gen AI solution- ACE LLM helps Cars24 lower agent costs and improve conversions
Leading auto-tech company Cars24 leaned on Generative AI to aid in vehicle discovery which in turn helped them reduce agent costs by 60% and get better test drive bookings. They used WhatsApp as a channel to run this Gen AI powered commerce chatbot. It now handles 80% of customer queries, with only 20% requiring human agent intervention, a significant lift compared to their previous chatbot.
Recommended Reads
RCS Marketing: Unlocking the Full Potential of Conversational Commerce
RCS Marketing integration revolutionizes conversational commerce by enabling rich media, AI-driven responses, and two-way messaging with the RCS API. Leveraging tools like Gupshup’s RCS Business Messaging API, brands can drive engagement with high-quality multimedia, interactive buttons, and real-time support.
Harnessing AI for Holiday Business Growth
The holiday season brings a surge in consumer demand, as evidenced by the $936.3 billion in holiday sales revenue in 2022—a remarkable 7% increase from the previous year. Gen AI-enabled chatbots on WhatsApp can help businesses deliver exceptional experiences that not only meet but exceed customer expectations during the holiday season.
Empowering Saudi Arabia’s Vision 2030 with Conversational Solutions
Driven by the ambitious goals of Saudi Vision 2024, Gupshup Conversations embodied the Kingdom’s commitment to fostering innovation, technology, and digital transformation. The event welcomed over 130+ attendees, customers and partners, and thought leaders, to explore industry topics including Conversational AI, monetization opportunities, and the transformative power of the Conversations.
Surprising Stat of the Month
AI’s Ripple Effect: Gen AI has led to a surge in data centres’ electricity consumption
Vocal for Social
Industry Insights
Mustafa Suleyman on the Shift to Conversational AI and What It Means for the Internet
Microsoft has been making strides in Gen AI and that’s why it’s important to take note when Mustafa Suleyman, its AI chief talks. In a longish interview with The Verge’s Decoder podcast, Suleyman says that Conversational AI is taking over the web browser- an idea that Gupshup’s CEO Beerud Sheth has been championing over the past year. Among other things, Suleyman also talks about his transition from Google to Microsoft and the future trajectory of artificial intelligence. It’s a must read.
Answers to Quiz Time
1.b) Peak product return day - Known as "Boxing Day" in some countries, it's become a crucial day for retail customer service.
2.c) Publishing industry - In the late 1800s, newspapers and magazines began promoting self-improvement content for the new year.
3.b) Coca-Cola - While they didn't create Santa, their 1931 campaign by artist Haddon Sundblom significantly influenced the modern image.
Thank you for making it till here.
Till we meet next 😀