Conviction Marketing: How to Step Into True Thought Leadership in 2022

Innovation and disruption are a key part of thought leadership online.

 It’s the very thing that took my business from 6 to 7, to now multiple 8 figures. 

If you want to be a leader in your space - you HAVE to be an innovator. Otherwise,  you’re simply following what your competitors are doing (and doing it second best. And who wants that?) 

You need to constantly be thinking about how you can give your audience a better, superior solution than they’re already used to. How you can fill gaps that haven’t yet been filled. How you can build YOUR authority, not someone else’s. 

But, most online entrepreneurs are too worried about creating the perfect Instagram Reel, staying on top of trends, and going viral - instead of staying true to their message and attracting the RIGHT people to their brand.

They’re scared to do or say the wrong thing, and so they rely on “proven” tactics and topics. 

But, posting a “viral” TikTok  isn’t actually going to get you legitimate followers who turn into dream clients. Neither is using a copy-paste template that 100 other coaches are using. 

You can’t look at these as the solution to your marketing woes. Because what they really are, are short-term wins. 

But, when you understand real marketing and brand-building principles and execute them well, you CAN use different tactics and “hacks” to accelerate what’s already working. The key here is not to choose short-term wins at the expense of your long-term goals.

Hopping on every trend, every template, every other “guru’s” ways of doing things are only going to dilute your brand and build THEIR authority. And building their authority isn’t going to make YOU money. 

You’re already an expert at what you do. Maybe marketing isn’t your strongest suit, but you get killer results for the clients in your programs and you have a proven track record of success (and years of experience to back it up). 

So - how do you actually STAND OUT from the millions of people online who claim to be an “expert?” 

The secret isn’t sexy or flashy. It doesn’t lie within a new platform or cutting-edge tactic. 

It’s paving a new path in your industry. It’s going against the status quo and leveraging something that is unique to YOU - your convictions. 

In honor of my latest book, Conviction Marketing, being released this upcoming February:  I want to share a brief overview of what exactly that means.

Earlier this year, I chatted with Ali Brown about why it's more important now than EVER to to lead with conviction. Your business's success depends on it.

Conviction marketing is a strategy that very few people ever tap into - but it’s what truly differentiates you in an oversaturated market.

It’s about going  the extra mile that most aren’t willing to go. It’s about stepping into the role of visionary leader by saying what your competitors aren’t willing to say, and going one step further to actually do something about it. 

When you lean into your convictions, you are identifying the problems your market urgently needs solved that no one has tapped into - and providing that superior solution for them. You do this through your: 

• Past experiences: also known as your competitive edge. Example:  I’m a former Fortune 500 executive that has years of business acumen and experience leading teams, breaking sales records and executing billion-dollar corporate strategies. Remember: your past has set you up to be incredible at what you do now, even if you might not think it’s relevant. 
• Proven methodology: your unique way of solving problems for your market that others haven’t tapped into. What’s not working in your industry, and how have you stepped up to fill that gap? (For us - it was the Live Launch Method and leveraging human connection in a world obsessed with automation). 
• Courage to say what others aren’t: and holding firm to your beliefs. When everyone was obsessing over automation, we created a launch strategy built on relationships and human connection. When everyone was preaching about 6-week courses, we held firm to our belief that a 12-month program is far more transformational (and will make you more money as a service-based entrepreneur). 
• “Why.” What drives you? Your “why” distinguishes who you are and how you show up, and it’s what keeps you in the game. It’s what connects your audience and keeps them 

Conviction marketing is all about leaning in to your deepest, truest beliefs about what’s wrong in your industry - and not stopping there.

Because it’s one thing to talk about what’s wrong. But it’s another thing to commit to doing what’s RIGHT. 

When you lean into your convictions and fill a gap for your market that has never before been filled, you create raving fans who have been waiting for someone like you to show up and provide that superior solution they’ve been looking for. 

Bottom line: not enough people are distinguishing themselves in the market. If you want to truly stand out, reinvent your space and position yourself as an expert authority, you have to fight the urge to do what everyone else is doing and be WILLING to do what they aren’t.

If you’re an expert who is ready to axe the beginner tactics, build your authority in a crowded space and position yourself as the one and only, go-to expert in your industry (that you already are):  join the Conviction Marketing waitlist and be the first to know when the pre-order for my book, Conviction Marketing, goes live!