CCC #4

Welcome to CCC #4. Our recommended marketing upskilling in this edition:

Search: Understand Google AI Overview's impact on traffic

Facebook Ads: Covering your targeting options (and their data quality)

Direct Mail: How DM's trust and engagement swung the general election

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No.1: Get up to speed on Google's AI Overview changes & what they mean for marketers. Here's the good news: 41% of 300 marketers in this research said they're getting more traffic! 10 minute read.

No.2: An easy to read article (with lots of useful screenshots) on Facebook Ads targeting. Who you can target, how accurate their data is and how effective are their automations, all covered. 10 minute read.

No.3: A great read and excellent insight on how direct mail was perceived as more engaging, relevant and trustworthy and had a huge impact on the UK election (so it can for your marketing campaigns too). Yes it's by Marketreach but it's based on research conducted by independent insight consultants, Thinks Insight.

Small form fill to download - skip to P8 for the executive summary. 30 minute read.

Another week, another roundup of insightful marketing content completed.

Catch you next time ✌🏼