Could You Use Some Help Selling To Independent Pharmacies?
In round numbers there are almost 20,000 independent pharmacies. The National Community Pharmacist Association (NCPA) reports they sell about $95 Billion dollars worth of goods and services. Pharmacies need companies to supply them with products and services that genuinely help people; and, that provide the margins they need to stay profitable.
There is a cliche often used in the industry by suppliers. "When you have seen one independent pharmacy you have seen one." Each pharmacy is different, not only in square footage but in the attitudes, skills and dreams of the owner. Thus selling to 20,000 different businesses is a challenge for suppliers no matter how large or sophisticated.
That's where Finch Marketing Solution's and GRx Marketing come in. This boutique agency works with nearly 300 independent pharmacies helping them cost-effectively market their service to consumers. They work with pharmacy owners of all types, sizes and configurations. In doing so they have a good understanding of how to talk with pharmacy owners.
A couple years ago a few vendors started to use GRx to help them sell more to pharmacies. The synergy proved beneficial. So, GRx set-up a sister Company, Finch Marketing Solutions. Today, Finch works with vendors of all types and sizes to help them more effectively sell to pharmacies.
If you could use some help selling to independent pharmacies I can think of no better company to contact than Finch. They have the tools, talent and relationships necessary to capture the attention of pharmacy owners.
You can learn more at. www.finchmarketingsolutions.com or message me for more info.
Founder of CPCG
2wExcellent article, Bruce. As I’ve often said, independent pharmacies must break away from the cycle of doing the same thing and expecting different results. It's time to step just slightly outside their comfort zone to drive meaningful change. There is a lot of revenue out there to capture. There is a lot of revenue sitting and waiting for them.