Creating *my* brand

So I’ve built a few brands. But they weren’t my brand. 

Here I am, 14 years after founding my first business, building my “personal brand” for the first time––embarrassing as that sounds. 

It kind of already existed, but I never tried to build it. And I certainly didn’t nurture it. My business’ brand was my priority and I just used my platform to amplify it. What I’ve done has always been a marriage between my preferences and the preferences of my customers. 

Which means I made a lot of compromises. 

I made compromises because there were a cacophony of voices weighing in.

I made compromises because, as a good leader, I wanted to let my people run. 

I made compromises because it was required that I delegate or else I’d fail to focus on my other, more important responsibilities. 

So now I’m doing things exactly how I’d like them. I’d like to think I’ve earned it. What I’m up to now, believe it or not, is the most “me” thing I’ve ever done. 

It’s a deep dive into the recesses of my mind–everything I’ve learned throughout the years, often the hard way, packed up in the most gorgeous, delightful way. What I’ve done is all I have to give, and giving is my top priority these days. I can’t wait to share it with you.  

This is a time that a lot of us are making compromises, but many of us are also putting a stake in the ground to say “You know what? I’mma do it my way.” 

Which is difficult. So here’s a note to let you know that I see you, and I know it’s scary. But if you’re not scared sometimes, you’re not fully living life. And I’m right there with you. 

So now I pass it onto you: What are you going to start doing YOUR way instead of someone else's? Head over to my latest Instagram post and leave a comment to let me know.

PS: if you haven’t checked out the Side Hustle Bible that I dropped last month...well, you probably should! It’s a 37 page guide to help you get your side hustle off the ground. 

Wheels up,

Sophia