Creator Critique: Content and Psychology

Welcome back to #MarketingMuscle Monthly!

As always, each video article will help you become a stronger creator. Alternating each month, you get:

1. 🤔 Creator Critiques — Unscripted reactions to creators' profiles, websites, landing pages, and content strategies.
2. 👨🏫 Explainer Editions — Video lessons where I make modern marketing make sense for the creator economy.

Both series will help you learn to grow reliable revenue in the creator economy — and each one will include a way for you to upvote explainer topics and nominate new critique subjects. Subscribe so you don't miss out!

It's time for another Creator Critique!

We critique Melvin Varghese, PhD — a course creator and clinical therapist using a creator motion to grow his business in the creator economy. In this critique, we'll dissect his funnel from discovery on LinkedIn to his offer ladder entry points. We'll highlight things he does very well and provide recommendations for a few areas of improvement that would optimize his revenue growth.

"While Mel has six or seven things I reccomend he improve, he is doing many, MANY things better than most creators on LinkedIn."

👉 Follow Mel: Melvin Varghese PhD

👉 Follow Selling the Couch: Selling The Couch

So let's see the critique:

A raw reaction and analysis of fellow creator Melvin Varghese, PhD.

🫵 You can nominate the next creator I critique:

I want to help you level up the skillset and mindset you need to succeed in the creator economy. The best way to do that is to cover the topics you most want to see. Comment below with a nomination for my next creator critique (even if it's you!)👇👇👇

And I'd love to hear what you think. Did I miss the mark on this critique? Do you agree with me? Let me know! I'll answer every comment.

Always be growing, 

—Mike

P.S. Subscribe to see the Explainer Edition coming next month — we'll discuss how to go from a PASSIVE to an ACTIVE Audience!

🏋️ Follow: #MarketingMuscle (and)

🔔 Ring: Mike Phillips

Consider joining us in THE GYM → Join an amazing crew of solopreneurs, freelancers, coaches, consultants, and content creators who put in the reps to strengthen their success in the creator economy. We set goals, build skills, solve problems, and get actionable support to make success a lighter lift — together.

#linkedintips #linkedinforcreators #contentcreator #solopreneur #creatorcritique