Is Cred finally about to break even?; And your Amazon orders are going to get more expensive soon

Is Cred finally about to break even?; And your Amazon orders are going to get more expensive soon

Market Watch

  • Indian benchmark indices ended in the red, with the Sensex down 413 points at 61,932, and Nifty down 112 points at 18,286.
  • Sectorally, Nifty Media (-1.38) and Auto (0.93%) shed the most, while PSU Bank (0.72%) and IT (0.18%) gained the most.



Cred looks to break even with $350-mn run rate, cost cuts

Cred’s income more than doubled in FY23 and the Bengaluru-based fintech unicorn is aiming to break even in FY24 with a revenue run rate of $350-380 million.

Why this matters: Cred is finally approaching breakeven after being criticised in recent years for its multiplying losses and failure to show revenue streams.

  • The unicorn was valued at $6.3 billion in its last funding round in June 2022, and Shah is seeking to rationalise operations so that Cred can hit its desired valuation in its next fundraise.

The details: Cred’s revenue streams include bill and rent payments, e-commerce purchases, and lending and investment services — which have become a crucial area over the past year as it enjoys the biggest margins.

  • At the same time, the company is examining all its other operations for cost-cutting opportunities in a strategy shift, as it previously never prioritised businesses.
  • With Cred’s growth strategy pivoting away from aggressive marketing and expansion, it has curbed cash burn from $15-20 million per month in 2021 to about $5 million now.
  • It slashed marketing costs — its biggest expense — from Rs 973 in FY22, and has also cut its second-largest cost centre of employee expenses, as well as reducing spending on technology infrastructure.
  • Its customer acquisition costs have also decreased with the expansion of use cases, including bill payments, e-commerce, and peer-to-peer payments.

What else: Cred recently executed significant layoffs of 10-15% of the employees at Happay, the corporate-expense management platform it acquired for $180 million in 2021.

  • While Happay offers prepaid and credit cards for corporates to give their employees, Cred wanted to introduce a prepaid payment instrument option as well, but this was abandoned due to RBI regulations introduced last year.
  • Happay has thus far operated as a separate unit, but Cred founder Kunal Shah is currently working on significantly restructuring and integrating its operations and developing plans for it to launch a product for small businesses.


Shopping from Amazon may get costlier as platform hikes seller commission

In a move that could potentially lead to increased prices for customers, Amazon has raised the commissions and fees it charges sellers across multiple categories.

Why this matters: The increased commissions and fees will most likely lead to higher prices for the consumer, as sellers generally pass on these costs to the customers.

The details: Amazon has hiked the seller fee in categories like electronics, beauty, apparel, eyewear, pharmaceuticals, home, and pets.

  • However, it has also reduced rates for certain categories, such as wall paints, tools, inverters, and batteries, and simplified the commission structure for other categories, like makeup.
  • The fee revisions, effective from May 31, 2023, also include changes to referral fees, long-term storage fees, refunds related to returns, and fulfilled-by-Amazon (FBA) pickup fees.
  • The company has also increased shipping rates by about 20-23% for products that need to be shipped nationally.
  • See the detailed breakdown of the new fees on YourStory.

The big picture: E-commerce companies generate revenue by charging commissions and fees from sellers for products sold through their platforms.

  • Amazon hiking its fees reflects the downturn in the tech sector that has seen many giants undertaking layoffs and seeking to cut costs, amid a global consumption slowdown brought on by macroeconomic headwinds.


ICYMI


To view or add a comment, sign in

Insights from the community

Others also viewed

Explore topics