CRN Survey: Ashwagandha and Melatonin Top Supplement Use

Every now and then we like to report on a report. A new survey released by Council for Responsible Nutrition identified popular supplements, comparing their use to 2020 when the survey was previously taken. 

Here are 3 highlights:

• Ashwagandha enjoyed a dramatic rise in use, with 8% of supplement users taking the herb, up from 2% in 2020.
• Melatonin is also up in use from 2020 levels. Four years ago, that number was 10%, and in 2024, 16% of supplement users consume melatonin.
• Protecting immune health and promoting energy remain important for consumers, attracting 30% and 27% of users, respectively.

CRN’s 2024 survey was conducted online from August 7-12, 2024, engaging 3,194 adults across the U.S., including 2,332 supplement users and 862 non-users. 

At Nutriventia, we have remained true to our mission of being consumer-centric in our offerings. This means that we work to provide solutions for consumers’ most common well-being needs.

CRN’s new consumer survey substantiates the relevance of our portfolio of ingredients.

Prolanza™: A sustained-release ashwagandha root extract containing a broad spectrum of 20 withanolides, 10 of which are USP compliant. A clinical study of adults with mild to moderate stress showed that 300 mg Prolanza in one daily dose provided significant improvements in stress, visual memory, sleep quality and mental well-being. Research also has shown that Prolanza reduces serum cortisol, which helps thwart stress symptoms.

Melotime™: As more people experience sleeplessness for days on end, Melotime is perfectly positioned to help provide restful, lengthy slumber. Melotime™ is released systematically during 8 hours of sleep, releasing the first 50% of the dose in the first hour and then the subsequent dosage is released at each 1 hour. Due to this release profile, the right dosage of Melatonin is achieved without giving a drowsy feeling the next morning. 

 C-Fence: Vitamin C remains the go-to vitamin for creating and sustaining a robust immune system. C-Fence is crafted to maintain consistent plasma concentrations for an effective 24 hour sustained support allowing improved benefits at a lower dose. 

CaffXtend®: All-day energy without jangling, jittery and jumpy feelings, or a nosedive into brain fog. CaffXtend’s unique modified-release technology delivers 100% natural caffeine in a natural matrix, providing 12 hours of smooth, controlled mental energy, alertness and enhanced focus.

The beauty of these four ingredients is that they harmonize with one another, and taken together, can improve consumers’ quality of life, and elevate well-being.