The Curious Case of Customer Satisfaction Surveys

Ever feel like you're being stalked by customer satisfaction surveys? You're not imagining things. It's like every time you blink, there's another survey waiting to pounce, asking, "On a scale of 1 to 10, how satisfied were you with the last survey we sent you about being satisfied?" It's a never-ending loop!

Let's dive into this peculiar world of customer satisfaction surveys with a dash of bemusement.

The Infinite Survey Spiral

Picture this: you just finished using a service on a software platform, and before you can even take a deep breath, you're slapped with a 10-point satisfaction scale. But wait, there's more! Attend a webinar, and you're greeted with a survey that's so long, you need a snack break halfway through. And just when you think you're free, another service wraps up, and surprise—a new survey!

What's the deal? Are companies secretly competing to see who can send the most surveys? Or is there a hidden society of survey enthusiasts out there, chuckling as they watch us fill out form after form?

The Great Satisfaction Dilemma

Here's the kicker: people generally only care about these surveys if there's something in it for them. Got a complaint? You want to see it fixed, and let's be honest, airing your grievances on social media can be oddly satisfying [especially when you get some empathy from fellow humans]. Got praise? Great, now please leave me alone. It's like being at a party where someone keeps asking if you're having fun every five minutes. I judge a party by the music, noise levels and the way food and drinks flies off the table not to mention the happy looks on peoples faces!!

So, are these surveys just a way for companies to pat themselves on the back? A method to improve their service? The world may never know. It's one of those mysteries, like why we always lose one sock in the laundry.

The Airplane Survey Saga

And let's not forget the classic post-flight survey. You've just landed, still taxiing to the gate, and your phone buzzes with a survey notification. Sometimes, out of sheer boredom, you might fill it in. But then what? Stony silence. So why bother filling out the same survey after your next flight?

The Social Media Alternative

Here's an idea: why not use social media as a gauge for customer satisfaction? Happy customers are likely to share their joy online, and unhappy customers... well, they're not shy about making their feelings known. It's like having a public scoreboard for customer satisfaction. And yes most companies will tell you that they do monitor social media or have agencies for doing that. Great – then get rid of those darn email surveys once and for all.

In the end, customer satisfaction surveys are everywhere, and while they have their purpose, sometimes it feels like overkill. So, the next time you're bombarded with yet another survey, just remember: you're part of a global community of survey-takers. And who knows, maybe one day we'll find a more efficient way to measure satisfaction. Until then, keep those survey answers honest and your sense of humor intact! As for me, I’ll be hitting the delete button every time I see a survey in my inbox.