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More articles by Cathy Huyghe
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Better Together: The Power of Combining DTC + Depletion Data TogetherOct 14, 2022
Better Together: The Power of Combining DTC + Depletion Data Together
We love DTC. Enolytics has cut our teeth on DTC.
581 Comment -
Wine Club Members Are Valuable and Vulnerable. Here’s How to Keep Them from LeavingSep 9, 2022
Wine Club Members Are Valuable and Vulnerable. Here’s How to Keep Them from Leaving
Image Credit: Australia Post Wine Club members are, almost universally, the most valuable segment of your DTC business.…
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Announcing DTC Comparison / Benchmarking Reports, Available NowAug 12, 2022
Announcing DTC Comparison / Benchmarking Reports, Available Now
The idea is to provide apples to apples comparisons. Of your winery's DTC performance, that is, in relation to your…
364 Comments -
You've Got Enolytics for Free for 30 Days. What's the First Thing You Do?Aug 2, 2022
You've Got Enolytics for Free for 30 Days. What's the First Thing You Do?
You may already know about our 30-day trial offer to give Enolytics' DTC software a spin. It's risk-free (no payment or…
242 Comments -
Enolytics in Australia: “Everyone Was Really Excited for the Possibilities that Just Opened Up”May 20, 2022
Enolytics in Australia: “Everyone Was Really Excited for the Possibilities that Just Opened Up”
Australian wineries sell wine DTC, in some cases more successfully than their counterparts in Canada and here in the US…
604 Comments -
Announcing the Q1 2022 DTC Update Report from WineDirect and EnolyticsMay 7, 2022
Announcing the Q1 2022 DTC Update Report from WineDirect and Enolytics
It's time for an update. In terms of the wine industry's DTC performance, that is, during the first quarter of 2022.
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The Single Most Important Wine + Data Action You Can Take in Q2Apr 12, 2022
The Single Most Important Wine + Data Action You Can Take in Q2
Q2 planning for wineries tends to focus on getting ready for summertime traffic. With most pandemic travel restrictions…
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Invitation for You: Schedule 30 Minutes for a Personal Deep Dive into the DTC ReportMar 22, 2022
Invitation for You: Schedule 30 Minutes for a Personal Deep Dive into the DTC Report
We were incredibly excited last week to release the 2021 DTC Impact Report, which we co-produced with WineDirect. We’re…
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200 Million DTC Data Records, and What It Means for YouMar 11, 2022
200 Million DTC Data Records, and What It Means for You
The 2021 Direct-to-Consumer Impact Report: What Wineries Need to Do Now is now available for download! Plus, tune in to…
524 Comments -
Women in Data Science, and at Enolytics: Moving the NeedleMar 4, 2022
Women in Data Science, and at Enolytics: Moving the Needle
Here’s something that I totally did not see coming when we launched Enolytics a few years ago. Women over-index as…
422 Comments