Customer is king

Lately, there is a common ground talking about customer and expectations, first step is to identify your internal – external customer, then, define what mean a “Expectation”, a short definition, Expectations is a belief that someone will or should achieve something

The persons that are willing to exceed the customer expectation are the winners, they are always customer-oriented to:

•  Exceed expectations and requirements of internal and external customers
• Gets first-hand customer information and uses it for improvements in products and services
•  Acts with customers in mind

How can develop customer focus practices? Here are some paths to follow:  

• Keep in touch with your customer, ask the needs, face to face, quick call, email, etc.
• What makes a satisfied or dissatisfied customer?  – think you as a customer, try to identify what are the things that cause a complain, thinks like a delays, unattended meetings, incorrect POs, Inaccurate quotes, mixed material, etc. sound familiar?  Then, the opposite, what create value, the things customer love and retain them
• Anticipate customer needs

Bottom line, if we want to be more customer focused, identify the 5 most significant customer, make the open & wide call, before competitors do, no reason we can't do it with our ability and willingness