Customers Deserve A New Years Kiss!

As we head into a new year, and businesses are getting back to their standard operations, I want to encourage each and everyone of you to put a heavy focus on creating a ‘New Years Kiss’ for your customers.

And of course we all know that sex sells;

But that is not what this blog is about!

You may well have heard of the phrase before;

Keep

It

Simple

Stupid

Or even…

Keep

It

Stupidly

Simple

Aka the type of KISS I was referring to…

KEEP

IT

SUPER

SIMPLE

Far too often business owners and marketers think that things are more obvious and straightforward than maybe they are two potential or even existing customers and clients.

It is human nature that when we understand something ourselves, we have to expect others to understand it at the same level. However within the sales environment this is a fast track to losing business!

You may not be over complicating things for prospective customers, but in the same breath you may not be making it as simple as it could be.

When did you last review your business processes, and the journey your customer takes from discovering you all the way through to the point at which they decide to make an informed decision to purchase?

If you haven't done this recently, I highly recommend it, as this is something I teach within our coaching and mentoring to everyone, because ultimately your customers are your business!

I spoke earlier this week about the importance of having a great website and building your authority there, whilst providing value and helping create the best possible customer experience, but this extends far further than your website.

Think about your own experiences with other businesses or brands, and how they've had made you feel!

It is far more important at every step of the customer journey to ensure that it is the very best experience it can be, and that you never overcomplicate anything. If there is even an element of doubt that it could be more complicated than it needs to be, then that is a system or process you should immediately look to review.

The human brain works in a way where over complicated decisions, not only take longer but are actually more unlikely to be resolved at all. Especially in an ever increasingly busy world, with so many drawers on our attention and our most valuable assets of time!

Have you ever found yourself in a position where you are comparing products and services, but cannot distinguish between them? Or maybe you have too much information, I need time to go away and process it? Creating this kind of environment for your customers, could be costing you money, wasting both your time and there is, and ultimately affecting the long-term growth of your business.

Small quick wins with customers help you to build trust, and ultimately drive towards better long-term relationships.

I am certainly not a consultant who advises things like ’trip-wires’, however I do strongly believe in leading with value, I'm not setting the bar of expectation excessively high.

Delivering something well for a customer will make them feel safe which is a basic human desire, and also more likely to invest further, and potentially take a bigger risk when purchasing from or working with you.

There are of course exceptions, especially revolving around something I refer to as ‘TRUST EQUITY’ (the currency of trust) where this has either been built up and cashed in, or transferred from others via recommendations and referrals. However as a general rule, people are not usually prepared to jump in feet first to a big commitment, but would rather be informed, assess the risk, and are most likely to take the lowest risk option, or the least commitment.

Understanding human nature is something that has been universal across all of my careers, and has stood me in good stead both within the field of sales and consulting, to deliver results both for my own businesses and also those with whom we work.

If you are unsure, or feel ill equipped to look at your own customer journey, all systems and processes, then I strongly advise a good starting point is to ask someone else to go through that customer journey and give you honest feedback. A lot of businesses do this with Beta launches of products and services, where the first intake help to shape the product and service by giving feedback and being rewarded with quite often a lower financial commitment.

Another way to do this is by asking business associates, or even friends who understand your industry to go through this process, which can be achieved by the use of coupons or discount codes so that they can actually go through the whole sales process and give you insights that you may well have missed being so close to the service.

Keeping it simple and not over complicating it;

Will ultimately win you more business;

And make you more money!

Removing complications will also allow you to serve a much wider audience.

I am a strong believer that there is no need to overcomplicate things, and even the most complicated operations or processes can be broken down into more straightforward terms and tasks, that are far easier to follow, and much more accessible to everyone.

When helping people to build internal processes for their business, this is one thing I focus heavily on, as ultimately you empower more of your workforce to be able to achieve at a higher level, the more straightforward you make things, and the more you open those tasks to a wider audience.

This applies in the same way to prospective and potential customers and clients, when they are looking at your business, or considering your products and services. The easier you make it to understand, and to get to a purchase decision, or even going through the sales process, the more people you will serve, the more money you will make, and ultimately the more impact you and your business will have.

So if you are looking to have more impact and do more business throughout 2022, I heavily encourage you to focus on ‘a New Year's KISS’ for those customers!

KEEP

IT

SUPER

SIMPLE

If it's difficult, it takes longer.

If it's over complicated it's harder to decide.

If there is too much information it requires more processing.

HOWEVER

If it is easy, it is quicker.

If it is simple, it is easier to decide.

If information is more concise it is quicker to process.

I'm just the same way I have essentially recapped the majority of this blog in a couple of quick sentences, your sales process and customer journey should be equally a simple if you're looking to attain higher levels of success in conversions and increasing sales.

As someone who focuses on helping people increasing their productivity, improving their marketing, and increasing the effectiveness of their sales, my inbox is always open if you feel frustrated, confused, or just have a general questions, so please do feel free to reach out.

On a scale of one to 10, how easy do you currently think it is for someone to have enough information, and to actually physically go through the process of choosing to do business with you, transacting and starting working with you?

There is no shame in having an over complicated process right now, however having read an article like this, I would hope that you would understand the importance of investing time in improving the process. Change is never bad, but many people struggle with the effort, focus and time it requires.

I would love to know your thoughts, and how much importance you think sits in keeping things simple and making the process smooth and efficient for prospective and existing customers and clients.

Thanks for your time & here's wishing you a prosperous and successful year ahead!

Tristan Griffiths AKA ImTristanG

ORIGINALLY POSTED : https://in9.media/20220105