The top three reasons why roofing company shouldn't cut their marketing dollars in 2023o
- Increased Competition: In any industry, cutting marketing dollars can be a recipe for falling behind. As more companies enter the market or existing companies improve their marketing efforts, it becomes increasingly important for roofing companies to maintain or increase their marketing spending to stay visible and competitive.
- Brand Awareness: Marketing is a powerful tool for building and maintaining brand awareness. With a consistent marketing presence, it can be easier for roofing companies to reach new customers and stay top-of-mind with existing customers. This can lead to a decline in business and missed growth opportunities.
- Long-term growth: A strong marketing strategy can help roofing companies identify and target new growth opportunities. By investing in marketing, companies can research new markets, develop new product or service offerings, and identify new customer segments to target. This can drive long-term growth and a healthy bottom line.
Additionally, with the ever-changing digital landscape, investing in online presence and digital marketing can give you an edge over competitors who need to take advantage of this growing space. Roofing is a local business with high search intent, therefore, having a strong online presence is crucial for driving leads.
I Am Virtual Marketing Manager that develops and implements digital lead and marketing strategies.
1yVery true as contractors always feel that they can just get by on referrals and stop their marketing efforts. Have seen this so many times with horrible results.