{D2C 100} DaMENSCH: Effortless Fashion
DaMENSCH was launched with the vision of redefining the standards of quality, aspiration, and comfort for modern men. With innovation at its core, the brand offers a range of innerwear that includes odor-canceling underwear, and thermos-regulating vests made from a curated composition of sustainable bamboo fibers to name a few.
Following an omnichannel model, the brand’s target audience includes 40 million men between the age of 15 to 34. Since its launch, DaMENSCH has witnessed a 3.3x year-on-year growth and has shipped over 100,000 products.
“Our product line reflects the brand’s ideology of innovation which started with an exceptional range of innerwear, and now creating the world’s first outerwear fashion collection with a 500-day warranty,” said Anurag Saboo, Co-founder and Director, DaMENSCH.
The brand has raised $16.4 million in series B funding from A91 Partners along with the participation of existing investors such as Saama Capital, Matrix Partners, and Whiteboard Capital.
DaMENSCH is set to launch The Innerwear Therapy Campaign featuring a new creative way of advertising and marketing, combining the latest technological offerings in ad promotions. A completely digital brand, it plans to expand offline in October 2022. Furthermore, it aims to continue 3x year or year growth offline and aims to target Rs 500 crore by 2027.
Technician at SAI
11mo@DaMENSCH_in This company cheat every consumers, guys don't shop this kind of applications specially company application, don't used ever. No customers support, no emails reply. Review check in social media handle, negative.
Director of Retail | Retail and Supply Chain SME | Omni-Channel Enthusiast
1yAnurag SabooGaurav Pushkar You brand is ridden with incompetent people and lousy customer expereince!!!
Director of Retail | Retail and Supply Chain SME | Omni-Channel Enthusiast
1y- Then I had to message again. Ruyez Khan responded. He made another promise that was not kept. This was 19th Oct. - This continued with Ruyez effusively apologizing and making too many promises till Sunday the 22nd Oct. - Then I spoke to Rakesh who gave me RMA818114. - The incompetence continues. He has raised it on a previous order that I placed on Damensch some 4 months ago. The return personnel demanded I give him back the items that I have already used. - Rakesh today tells me that someone raised a wrong return order. The items are still with me. - There is another promise of 24 hours and another attempt to pick it up. In essence, you are providing fraudulent customer experience and delaying pickups and making it impossible for customers to order. You are throwing fake discounts and coupons and you in the backend decide who gets it and who don't.
Director of Retail | Retail and Supply Chain SME | Omni-Channel Enthusiast
1y- This is where you are pulling a smart-one on the end consumer. But only when the items arrive, he is made to realize only one got applied. - If you are a decent and an honest business, you should, when the customer applies for the second conscientiously tell the customer the first one is removed or let them know only one is allowed. - From almost 18th of Oct I have spoken to Megha, who promised she would call in two hours and did not call, then I spoke to Moses. He promised a pick would be arranged. The pickup, without reaching out to me marked the pickup as failed. Gave me fake reference number from XpressBess who never showed up or made an attempt. RMA817742.
Director of Retail | Retail and Supply Chain SME | Omni-Channel Enthusiast
1yDaMENSCH Gaurav Pushkar Anurag Saboo Harsh Garhwal Order Number SO10149533. My Mobile: 9731774092 - Your eCommerce experience sucks. It is ridden with too many clicks. Every click is costing you sales money but someone in you eCom department is blissfully unaware of it. - There is no clear listing of items and the variants. Only when I go to PDP, I get to see the colors. - Coupons is a nightmare. You qualify us for two coupons. Now the customer is thinking he can apply both. He clicks on one, you say the coupon is applied. When he clicks on two he gets another confirmation.