D2C & Logistics: Shaping the Supply Chain Ecosystem

As per data shared by KPMG India, India is home to 800 D2C brands. Rising internet connectivity has been one of the factors that catered to the growth of D2C in India. As the name suggests, D2C is all about selling directly to consumers through an online storefront. D2C brands will benefit greatly from the increased emphasis on logistics management. 

After all, an eCommerce company's success is largely determined by the size of its client base and its capacity to deliver as many pin codes as feasible. Brands can expand their geographical reach by partnering with the proper logistics businesses, which opens up new income opportunities. Even better, they will be able to promise quick and (in some cases) free shipments since reputable players have demonstrated skill in areas such as storage, packaging, shipping, and last-mile delivery.

Here are some top reasons that explain how D2C brands and logistics sectors can grow mutually:

1. Helps with inventory management  

Your customers are spread across the country. Brands that partner with eCommerce giants like Amazon and Flipkart get distributed inventory management services. But, it might be difficult to customize your brand appearance. In D2C, with the help of efficient logistics partners, you can provide a personalized brand appearance, stamping an everlasting appearance in the customers' minds and eliminating unnecessary touchpoints. 

2. Customize Your packaging

Packaging decisions do influence your brands' identity and value. From deciding on the size and shape of the boxes that need to be purchased, to the type of packaging material to use for each customer order, there is a lot to consider. You are engaging directly with customers. Your package sets up an initial impression that helps you stand unique in the market. 

There are standards you need to follow when packaging sensitive goods. Fulfilling the responsibility of a distributor can be a challenge as you move forward. From cutting down on the cost of packaging to enhancing sustainability, there is a lot more you need to do as you evolve into a D2C brand. A perfect logistics partner will help you streamline your packaging decisions by understanding your customers' unique decisions. 

3. Fast delivery & Better Return Management

Because of its 2-day shipping and same-day delivery facility, Amazon has a significant competitive edge. They have a logistical network that can swiftly fill orders and deliver them within two days. In order to remain competitive in the market and avoid cart abandonment, every D2C brand needs efficient logistics support. 

Moreover, if a return is initiated by your customers, there are a lot of things you need to take care of. From checking the quality to taking it back to the shelf, the process should be streamlined. The promise of hassle-free returns is crucial to attracting customers. A robust 3PL partner can help D2C brands leap ahead amidst the market race.  

Grow Mutually! Grow Fast  

If planned and strategized properly, D2C brands and 3PL providers can amplify their market value. In a market populated with eCommerce, excellent logistics and delivery along with quality are what help you stand unique. Find your logistics partner today to amplify your growth.