Data Monetisation: Why Governments and Individuals Must Act Now

Written by Susan Brown - Founder & CEO Zortrex - 29th December, 2024

The value of personal data has reached staggering levels, with connected vehicles alone generating billions in revenue for corporations, revenue that rightfully belongs to the vehicle owners. But instead of empowering individuals to monetise their own data, governments and corporations alike turn a blind eye to this exploitation, even when their own fleets are subject to the same misuse.

This isn’t just about consumer rights, it’s a systemic issue that highlights negligence, ethical breaches, and missed opportunities to safeguard the value of personal data.

The Core of the Problem

1. Your Data, Their Profits: Data from connected vehicles is valued at €588 per vehicle in Europe and $544 per vehicle in the US, with no benefit to the titled owners. For governments, fleet vehicles generate similar streams of data, yet this information is also sold without oversight or accountability.

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1. Blind Eye from Governments: Why is this allowed? Governments fail to enforce regulations that prevent the misuse of personal and fleet data. Missed Tax Revenues: With corporations escaping fair taxation on data monetisation, public finances suffer. In the US alone, untaxed data revenue could bring in $26 billion annually.
2. Neglected Security: Vehicle-generated data lacks robust protections, making it vulnerable to cyberattacks and breaches. Governments, as fleet owners, risk their own operational security when data from official vehicles is monetised without proper safeguards.
3. Missed Ethical Mandates: Governments champion data privacy laws like GDPR but fail to enforce them when corporations profit from personal and fleet data without consent or transparency.

How Zortrex and TQCEP Can Change the Game

By introducing tokenisation through TQCEP (Tokenised Quantum Cognitive Exchange Platform), Zortrex offers a way to reclaim data ownership and turn the tables on unethical monetisation. Here’s how:

1. Empower Vehicle Owners: By tokenising car data, titled owners can secure their data and control its use, ensuring corporations can no longer sell it without explicit consent. The value of the data remains with the owner, creating a massive financial shift in favour of individuals.
2. Protect Fleet Data: Governments can tokenise fleet vehicle data, securing operational insights and preventing misuse by third parties.
3. Ethical Monetisation: With TQCEP, data can only be monetised through transparent, secure agreements, ensuring fair compensation for the rightful owner.
4. Quantum-Resilient Security: TQCEP eliminates raw data risks, ensuring all vehicle data personal or fleet is immune to breaches and misuse.

The Economic and Political Impact

If individuals and governments adopted Zortrex tokenisation technology, it would fundamentally alter the data economy:

1. Corporations Face Losses: Without access to raw data, corporations lose their ability to profit without permission, turning billion-dollar revenue streams into liabilities.
2. Fair Taxation: Transparent data monetisation ensures governments can tax profits fairly, boosting public revenue.
3. Public Trust: Empowering individuals and securing government data restores trust in the system, demonstrating accountability and ethical leadership.

The Call to Action

It’s time for governments to stop turning a blind eye. By failing to act, they allow the exploitation of both public and private vehicle data. Here’s what needs to happen:

1. For Individuals: Demand Your Data Rights: Insist on transparency and compensation for the value your vehicle generates. Tokenise Your Data: Adopt secure technologies like TQCEP to ensure your data is protected and monetised ethically.
2. For Governments: Enforce Accountability: Implement regulations that ensure corporations disclose how they monetise data and secure explicit consent from owners. Secure Fleet Data: Tokenise data from government vehicles to prevent misuse and protect national interests. Fair Taxation: Close loopholes that allow corporations to profit without paying their fair share.
3. For Corporations: Adopt Ethical Practices: Use technologies like TQCEP to ensure data monetisation complies with laws and respects ownership rights. Embrace Transparency: Build trust by disclosing how data is used and ensuring owner’s benefit.

Final Thought

Your data belongs to you. Whether it’s a personal vehicle or a government fleet, the value generated by that data is rightfully the owner’s not a corporation’s to exploit. The tools to secure and monetise data ethically already exist. It’s time for individuals, governments, and organisations to act, reclaim control, and demand accountability.

Hashtags

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