DataPhysics Instruments' Pillars of Success: A Clear Vision of Things to Come

Founded in 1997, DataPhysics Instruments can already reflect on a long success story. Rather than resting on its laurels, the company will continue taking bold steps into the future. Recently, it has committed its corporate vision to paper. It explicitly states what the company strives to achieve in the future. Additionally, it has spelled out their four pillars of success. With these two strategic tools in its toolbox, DataPhysics Instruments can confidently tackle the challenges of the next 25 years.

Companies generally aim to run their businesses smoothly and sustainably. Long-term business development is often neglected as people aim only for next week’s deadline. Moreover, if the long-term strategy is unclear, it is difficult for employees to identify with the company. Additionally,a company’s managers could lack guidelines for their decision-making. “If you don’t know where you are going, you might wind up someplace else,” said Yogi Berra, a famous baseball- catcher and manager. This quotation highlights the importance of identifying a long-term, overarching vision. Such a vision helps a company to focus on its business success.

A corporate vision can also strengthen the team spirit and motivate employees to give their best, even beyond their daily to-do-lists.

A Vision Based on the Company’s Unique Selling Points

For a company to be effective, a corporate vision must have a solid basis in the company’s unique characteristics. DataPhysics Instruments’ vision has been developed based on the management team’s close inspection of the company. To develop this vision, the team worked on questions such as, “What is the object and purpose of our enterprise?” and “What kind of company do we strive to be?”. Consequently, the team distilled DataPhysics Instruments’ vision into five sentences. They express the corporate identity the company strives to achieve in the long term:

“We are a team of future-oriented experts working in a supportive and friendly atmosphere.”

The first vision statement shows that DataPhysics Instruments is not a huge, anonymous enterprise. Conversely, due to the manageable size of the company, employees can work together within flat hierarchies. Additionally, the four company shareholders are involved in daily business as managing directors.

“We help our customers to understand interfaces and, on this basis, advance their research and develop the products of tomorrow.”

The second vision emphasises that the team has an important mission: with their daily work, they contribute to research and development in the versatile field of surface science. Surface science is faced with exciting challenges which will shape our future. New, innovative materials are designed, and green solutions are explored – to name only two use cases in which DataPhysics Instruments’ measuring instruments are used.

“For this purpose, we develop, manufacture, and market innovative solutions for all measuring tasks in the field of surface and interfacial chemistry.”

The company strives to provide a full range of appropriate measuring equipment for surface science use cases. Both hardware and software are developed in-house. The devices are manufactured on-site in Filderstadt, Germany, before being sold to customers worldwide.

“We inspire our customers with our top-quality, advanced measuring systems, which are a pleasure to work with.”

DataPhysics Instruments’ vision also highlights the extraordinarily high standards the company has set itself for the measuring systems it provides. The systems are not only of premium quality, but are valued by their operators for their good performance and intuitive operability.

“Globally, we are recognised as a professional partner in surface and interfacial measuring technology.”

This last vision statement shows how customers are regarded as partners, who give important input for new developments. Additionally, customers benefit from the broad experience of DataPhysics Instruments’ surface science experts.

DataPhysics Instruments: A Company Built on Firm Ground

Alongside the corporate vision, the management team has identified four pillars of success. These form the basis of DataPhysics Instruments’ future developments and are grounded in the company’s long-standing core values. The company is proud of these four pillars and committed to continuously strengthening them.

Excellent personnel: We highly appreciate every single one of our staff members and are proud to be their valued place of work.

Primarily, DataPhysics Instruments is committed to its excellent personnel. Among other things, this entails a standing invitation for all staff members to participate in training courses and further their education.

Professional partnerships: We engage in professional and cooperative partnerships with our customers and research facilities, as well as with our worldwide sales partners and suppliers.

Secondly, professional partnerships are important to the company. These partnerships include partners in research institutes and universities around the world, often highly-trained experts in their respective fields as well as industry professionals in many industries such as automotive, coatings and paints, petroleum, and printing.

User-friendly products of highest quality: We provide our customers all over the world with user-friendly products of highest quality standards.

Thirdly, DataPhysics Instruments highly values the usability of its products. At the beginning of 2022, the company released dpiMAX, a state-of-the-art software for its OCA contact angle measuring systems. In its development, a user-friendly interface and layout were some of the main goals.

Sustainable corporate development: We continuously develop and improve our company further, always ensuring sustainability in this development.

Last but not least, long-term, sustainable corporate development is key to lasting success. At DataPhysics Instruments, this means that all business decisions are made with its corporate vision in mind.

With both its corporate vision and its pillars of success, DataPhysics Instruments is eager move forward together with its customers and will continue to be their partner in understanding interfaces.

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Author: Dr. Michaela Laupheimer, Dipl. Chemistry, Knowledge Transfer & PR Manager, DataPhysics Instruments

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This is an excerpt from our company magazine "Beyond the Surface". Read it here for free.